Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition

For courses in meeting, event, and convention planning. Current, concise, and insightful--a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Teaching and Learning Experience This text will provide a better teaching and learning experience--for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chaptersinclude advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery. Cover......Page 1 Hafltitle ......Page 2 Title......Page 4 Copyright......Page 5 Contents......Page 10 Preface......Page 14 Acknowledgments......Page 16 About the Author......Page 18 1.1 Planning and Management of Meetings, Expositions, Events, and Conventions......Page 20 1.2.1 Components or Elements......Page 21 1.2.2 Definitions......Page 22 1.2.5 Evolution and Maturation of the MEEC Industry......Page 23 1.2.6 MBECS......Page 24 1.2.9 Uses for the Academic Community......Page 25 1.3 Planning and Managing Meetings, Expositions, Events, and Conventions......Page 26 About the Chapter Contributor......Page 27 2 Strategic Planning in Meetings, Expositions, Events, and Conventions......Page 28 2.2 What is Strategic Planning?......Page 29 2.2.1 Strategic Planning Process......Page 30 2.3 STEP 1: Where are we now?—Situation and Feasibility Analysis......Page 31 2.3.2 PESTELI Trends Analysis......Page 32 2.3.3 Benchmarking......Page 33 2.4.1 Goals......Page 34 2.5 STEP 3: How are we going to get there?—Concept Development......Page 35 2.5.3 Planning Cycle......Page 37 2.6 STEP 4: How will we know when we have gotten there?—Monitoring and Measuring Value or Success of Meeting/Event......Page 38 Key Words, Acronyms, and Phrases......Page 39 Reference......Page 40 About the Chapter Contributor......Page 41 3.1 Introduction to Project Management......Page 42 3.1.3 PM Life cycle......Page 43 3.1.4 PM Techniques and Processes......Page 47 Summary......Page 53 References......Page 54 Links......Page 55 4.1 Risk Management Defined......Page 56 4.3 Creating a Risk Team......Page 57 4.3.1 Risk Team......Page 58 4.4.2 Risk Analysis—Which Risks Must We Plan For?......Page 60 4.5 Developing a Risk Management Plan......Page 63 4.6.2 Insurance and Contracts......Page 64 4.7 Security......Page 66 4.8 Implementing the Risk Plan......Page 68 Summary......Page 69 References......Page 70 About the Chapter Contributor......Page 71 5 Stakeholder Management......Page 72 5.1.3 Stakeholders’ Interest in Event Planning......Page 73 5.1.4 Opportunities and Challenges Stakeholders Present......Page 74 5.2.2 Power......Page 76 5.2.4 Sponsors......Page 77 5.2.5 Vendors......Page 79 5.2.6 Attendees......Page 80 5.2.7 Developing Plans for Alliances......Page 81 5.4 Planning Stakeholders Programs and Activities......Page 82 5.4.2 Plan Activities that Meet the Needs of Stakeholders......Page 83 5.4.6 Interaction with Stakeholders......Page 84 Summary......Page 85 References......Page 86 About the Chapter Contributor......Page 87 6 Accounting and Financial Planning......Page 88 6.1.1 Essential Terminology......Page 89 6.1.2 Undertake Financial Management......Page 91 6.1.3 Allocate Expenses for Meetings, Conventions, and Other Events......Page 92 6.2 Developing the Budget: What to Include......Page 94 6.2.3 Setting Registration and Exhibit Fees......Page 95 6.2.5 Calculating Exhibit Space Fees......Page 96 6.2.6 Establishing Sponsorship, Advertising, and Promotional Fees......Page 97 6.3 Types of Budgets......Page 98 6.4 Budget Approval Process......Page 99 6.5.1 Return on Investment......Page 101 6.7 The Master Account and Establishing Credit......Page 103 6.8 Payment Methods and Currency Considerations......Page 104 Summary......Page 105 Activities: Financial Planning Chapter......Page 106 7.1 Plan Program Components and Elements......Page 108 7.1.1 Pre-Event Research......Page 111 7.1.2 Innovating Events......Page 114 7.1.3 Legal Aspects of Events......Page 115 7.2 Event Program......Page 118 7.3 Integration of Additional Marketing Activities Within the Event......Page 122 Review and Discussion Questions......Page 124 About the Chapter Contributors......Page 125 8 Planning and Designing the Environment......Page 126 8.1 Introduction......Page 127 8.3 The Event Location......Page 128 8.4 Determining Speakers......Page 129 8.5 Contracts and Agreements......Page 131 8.6 Staging and Technical Requirements......Page 133 8.7 Crowd Management Strategies......Page 134 8.8 Managing Event Risk......Page 136 Keywords and Terms......Page 138 About the Chapter Contributor......Page 139 9.1 Introduction......Page 140 9.2.1 Budget......Page 141 9.2.2 Profile and Image......Page 142 9.2.5 Expected Attendance......Page 143 9.2.7 Accessibility......Page 144 9.3.1 Develop Site Selection Criteria......Page 145 9.3.2 Conduct Site Inspections......Page 146 9.3.4 Select the Site......Page 147 9.4.2 Structures......Page 148 9.4.3 Utilities......Page 149 9.4.8 Signage......Page 150 9.4.9 Service Contractors......Page 151 Summary......Page 152 About the Chapter Contributor......Page 153 10 Food and Beverage Planning......Page 154 10.3 Labor......Page 155 10.5 Staffing......Page 156 10.7.1 Liquor Laws......Page 157 10.8.1 Special Diets......Page 158 10.8.2 Planning the Menu......Page 159 10.11 Determining Quantities of Food and Beverage......Page 160 10.12 Beverages......Page 161 10.13 Styles of Table Service......Page 162 10.14 Room Setups......Page 164 10.14.1 Space Planning......Page 165 Key Words and Terms......Page 169 About the Chapter Contributor......Page 170 11.1 Introduction......Page 171 11.2 What Is Marketing?......Page 172 11.3 Identifying Target Markets......Page 173 11.4 Locating the Target Market......Page 174 11.6.1 Direct Marketing......Page 175 11.6.2 Indirect Marketing......Page 177 11.7 Effective Marketing Communications......Page 181 11.7.3 Photograph Resolution and Printing......Page 182 11.8 Event Marketing Strategy......Page 183 11.8.3 Web Analytics in Marketing......Page 185 Key Words and Terms......Page 186 About the Chapter Contributor......Page 187 12.1 Promotions......Page 188 12.1.2 Message Objectives......Page 190 12.1.4 Promotion Plan......Page 191 12.1.7 Sponsorship......Page 192 12.1.8 Partnership Opportunities......Page 193 12.1.10 Consumer Decision-Making......Page 194 12.3 Advertising......Page 197 12.3.2 Social Media Outlets......Page 198 12.4 Public Relations (PR)......Page 199 Summary......Page 200 Develop Sequence of Event Activities......Page 201 Key Words and Terms......Page 203 About the Chapter Contributors......Page 204 13.1 Two Types of Sales Initiatives......Page 205 13.1.1 Primary Sales Initiatives......Page 206 13.1.2 Secondary Sales Initiatives......Page 216 Summary......Page 221 About the Chapter Contributors......Page 222 14.2 Content Areas in This Book......Page 224 14.2.1 MBECS......Page 226 About the Chapter Contributor......Page 228 Index......Page 230 For courses in meeting, event, and convention planning. Planning and Management of Meetings, Events, Expositions and Conventions, is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. This text will provide a better teaching and learning experience—for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chapters include advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed. __For courses in meeting, event, and convention planning.__**__Planning and Management of Meetings, Events, Expositions and Conventions, 1e__****Teaching and Learning Experience****Preparation for careers in event planning:****Professional insight:****Effective review tools:**