Pity the poor reader : a pirate's manifesto on writing well

Alas poor reader -- Feed your head -- Think like a writer -- The power of a good idea -- The tao of writing poorly -- The art of brevity -- Show, not tell -- The paintbox -- Swim with "porpoise" -- Facts aren't meaning -- Off news -- The artful tease -- Difficulties be damned -- The craft of questioning -- The un-commandments -- The order of the wooden tongue.