Persuasive business writing: achieve results and raise your profile with better business communication

Contents......Page 6 List of illustrations......Page 9 Preface......Page 10 1 A firm foundation for persuasion......Page 16 2 Making a persuasive case......Page 24 3 A basis for success......Page 35 4 Getting it down in writing......Page 45 5 The pitfalls and opportunities of language......Page 53 6 Making language more persuasive......Page 66 7 Securing agreement......Page 103 Appendix......Page 110 Postscript......Page 122 I......Page 126 W......Page 127