Perfect Phrases for Executive Presentations: Hundreds of Ready-To-Use Phrases to Use to Communicate Your Strategy and Vision When the Stakes Are High: Hundreds of Ready-To-Use Phrases to Use to Communicate Your Strategy and Vision When the Stakes Are High

The first comprehensive, in-depth guide to chip scale packaging, this reference gives you cutting-edge information on the most important new development in electronic packaging since surface mount technology (SMT). Featuring the latest design techniques, plus details on more than 40 different types of CSP, Chip Scale Package hands engineers and designers the complete, professional set of working tools that they need to solve technical and design issues; find the most efficient, cost-effective CSP solutions for their deployments; answer questions on interfacing, speed, robustness, and more; compare properties of wirebonds, flip chips, rigid and flex substrates, wafer-level redistribution, and other CSP products; get the latest information on new offerings from Fujitsu, GE, Hitachi, IBM, Matushita, Motorola, National Semiconductor, NEC, Sharp, Sony, Toshiba, Amkor, TT, LG Semicon, Mitsubishi, Shell Case, Tessera, Samsung, and other major companies; and learn about CSP products under development. A revolution in electronics, CSP is taking the electronics industry by storm. Page after page, this standard-setting guide gives you both essential technical details and an eye-opening overview of this fast-developing field. No matter how you use Chip Scale Package, youOll see why itOs the resource of choice for those who want to be at the top of the game. Contents 7 Preface 23 Part One. What Makes a Great Speech? 29 1. Quickly Establish a Link, a Relationship with Your Audience 31 2. Speak to and with the Audience: Make Your Speech Interactive 34 3. Begin Right Away and Make Your Purpose Clear at the Outset 37 4. Give Your Speech a Simple and Easily Perceivable Organization 43 Announce the Structure of Your Speech at the Outset 43 Mark Your Transitions 44 Changing from One Perspective to Another 47 5. Practice Authenticity 50 6. Be Clear About the "Audience Value" You're Presenting 52 7. Create a Strong and Memorable Ending 55 8. If There Will Be a Q&A Session After Your Speech 60 Part Two. Speeches at Internal Meetings and Conferences 61 9. General Employee or Management Briefings 63 Begin with a Note of Enthusiasm and Organizational Unity 64 Review the Strategies and Connect Employees' Jobs with the Corporate Plan 64 If Your Organization Is Playing Catch-up 65 If Appropriate, Congratulate Them for Their Cost-Containment Efforts 65 Note That Continuous Competitive Pressure Is a Given, as Is Continuous Improvement 65 If the Entire Industry Is Struggling, You Can Note That Fact and Make a Motivational Point 66 Note That Productivity Savings Alone Are Not Sufficient to Grow the Bottom Line 66 Show That You Appreciate the Difficulty of Their Jobs and Their Challenges as Managers 66 Articulate the Fundamental Balancing Act of Management 66 Emphasize the Need for Constant Re-examination and Renewal 67 Summarize the Basic Structure of Your Presentation 67 End on an Optimistic and Inspirational Note 68 10. Gatherings of a Particular Management Level or Functional Specialty 69 In Speeches to a Particular Staff Group, Reassure the Audience of Their Value and Bright Future 69 If Appropriate, Point Out What an Efficient Organization They Are 69 Make a Suggestion for Ongoing Professional and Personal Growth 69 Distinguish Problems from Opportunities 70 Affirm the Importance of the Function/Profession to the Organization's Success 71 Urge the Audience to Pursue Continuous Self-Development 72 If You're Speaking at a Conference, Urge the Audience to Network, Build Relationships, and Have Fun 72 Urge the Audience to Develop a Tolerance for Ambiguity and for Multiple Points of View 73 If They're Struggling with a Serious Issue, Assure Them of Senior Management's Support 73 If the Audience Will Be a Significant Help in Implementing the Plans You've Laid Out 74 End by Complimenting the Audience 74 11. Announcing New Strategy, Vision, or Direction (Including Reorganizations and Mergers/Acquisitions) 75 Emphasize the Need to Initiate Change 75 If Appropriate, Talk in Terms of a Course Correction and Leadership 76 If Appropriate, Give the Audience Some Sense of the Scope and Importance of the Changes 76 If the Strategy Is Designed to Retain Customers, Emphasize the Importance of This Goal 76 Urge the Audience to Become Excited About the Coming Changes 76 Emphasize the Importance of All the Preparation That's Been Done 77 Emphasize Personal Responsibility for the Future 77 Acknowledge the Challenges 77 Emphasize the Timeliness or Boldness of the New Strategy 78 Make a Personal Commitment; Ask the Audience to Join You in It 78 Urge the Audience to Break with the Past; Charge Them with Successful Execution 78 Put the Merger/Acquisition in the Context of the Organization's Strategy 79 12. Urging Support of a Political Action Committee 80 Explain That Much of What the Company Does Is Controlled by Government Policy 80 Note That the Health of the Business Requires a Certain Political/Regulatory Environment 80 Note the Growing Strength of Special-Interest Groups 81 Use a Cost-Savings Analogy to Take a Businesslike Approach to the PAC 81 Explain That a PAC Is a Way to Help Elect Politicians Who Support the Organization's Views: It's a Requirement for Business Success 81 Speak in Terms of Strength in Numbers 82 Make a Statement About Government Intrusion 82 At a Solicitation Meeting, Close the Deal 82 13. Visit to a Manufacturing Plant 83 If You Have Operating Experience, Show Your Firsthand Understanding of the Complexity of Manufacturing a Quality Product 83 Express Management Commitment 83 Part Three. Speeches to External Organizations 85 14. Some Possibilities for the Opening 87 If Your Assigned Topic Is Broad or Bland, Try to Take a Fresh Perspective on It 88 If You're Speaking to a Group Whose Profession or Expertise Is Somewhat Different From Your Own 88 If the Locale Has Been "Home" to You in Some Way 89 At the End, Thank Them Again for Coming 89 If the Organization Is Embarking on a New Program or Project 89 15. Service or Civic Organization 90 Praise the Audience 90 If You're Speaking at an Anniversary Event or the Organization Is in an Anniversary Year, Congratulate the Audience and Offer Best Wishes 90 Identify the Challenges That All Companies Face, Regardless of Size 91 Identify with the Organization's Values 91 If You're Speaking to a Business or Service Group That Has Helped Revitalize the Local Economy 91 Discuss the Wider Social Impact of Business 92 Refer to the Social Obligations of Business 92 16. Business Forum/Local Economic Club 93 17. Professional/Intellectual Forums 94 18. Commencement Speeches 95 Types of Commencement Speeches 95 Address and Greet Everyone Graciously 97 Compliment the Audience 97 Comment on the Skills That the Graduates Have Acquired 98 Urge Students to Be Creative in Seeking Opportunities for Service 98 Emphasize the Importance of Cultivating a Good Reputation Through Doing Good 99 To Lead into an "Advice to Graduates" Speech 99 Talk About How Students Must Build on Their Education 99 Close on an Inspiring, Congratulatory Note 100 19. College or University as an Alumnus or Alumna 102 Praise the Institution 102 Comment on Changes Since You Attended and Enduring Qualities 102 If the Institution Emphasizes Science, Note the Value of Humanistic Studies 102 If the Institution Does Very Well at Preparing Students for Life 103 If You're Receiving an Honorary Degree 103 20. Other Speeches at Academic Institutions 104 Comment on the Benefits of Contact Between Businesses and Academic Institutions 104 Comment on the Need for Collaboration Between Businesses and Academic Institutions 104 Draw Parallels Between Business and Academia 104 If Your Organization Has a Productive Relationship with the Academic Institution, You May Want to Comment on It 105 At Liberal-Arts Institutions, Consider Discussing the Impact of Liberal-Arts Values on Management 105 Urge the Audience to Cultivate Breadth and Versatility 105 Prepare the Audience for Differences Between Academic and Business Environments 105 Comment on the Importance of Lifelong Learning 106 21. International Technical/Technological Symposia 107 22. Conference of Fellow Professionals/Executives 108 Emphasize the Challenges That All Companies Face 108 End on an Encouraging Note About the Conference 108 If You're Closing out the Event 108 23. Business School Lecture 109 If Your Speech Is Part of a Lecture Series 109 If You've Been Invited More Than Once 109 If Appropriate, Congratulate the School on Its High Standards or Rating 109 If You've Had a Chance to Talk with Students Beforehand 109 If You Talk About Your Company, Frame It as a Case Study 110 To Lead into a Speech on Change 110 Emphasize the Skills That Your Organization Needs Business Schools to Provide 110 Emphasize the Importance of Understanding Customers and Markets 111 Emphasize the Importance of an Executive's Understanding Staff Functions 111 Profess Your Love for Your Industry 111 24. Speeches to Charitable/Arts Foundations 113 Express Your Support for the Organization's Vision, Values, or Mission 113 Praise the Organization for Its Effectiveness 113 Congratulate the Organization on Any Recent Significant Accomplishments, Anniversaries, or Milestones 113 Commend the Organization for Translating Ideals into Action 113 If Appropriate, Praise the Audience's Organizational Skills 114 Praise the Organization's Other Positive Qualities 114 If Appropriate, Praise the Organization's Adaptability 115 If the Organization Supports the Performing Arts 115 If the Organization Supports Children 115 Point to the Impact of the Organization's Work 116 If the Organization Supports the Less Fortunate, Express a Personal Perspective 116 If You've Been Asked to Solicit Contributions 116 Close on a Hopeful Note, Possibly Connected to the Organization's Mission or Values 116 25. Trade, Professional, or Industry Association 117 Open by Praising the Organization 117 Open by Mentioning Your Personal Ties to the Organization 117 Mention the Organization You Represent 117 Make a Positive Statement About the Communications Opportunity 117 Open with a Reference to Your Assigned Topic 118 If the Organization Has Come a Long Way in a Short Time 118 Emphasize What the Audience Members Have in Common 119 Consider Making a Relevant Reference to the Wording of the Invitation 120 Urge Active Participation in the Conference 120 To Emphasize the Importance of Time and to Create a Sense of Urgency 120 To Lead into Your Agenda of Action Items for the Profession or Industry 121 Call for Industry-Wide Entrepreneurship 121 Urge the Industry to Speak with a Single Voice 121 Emphasize the Importance of Professional Training 121 If Your Speech Has Been Largely About Your Company's Challenges 122 Conclude by Calling for a Commitment to Industry Growth 122 Conclude by Calling for Cooperation Among the Professions and Disciplines in the Organization 122 26. Financial Presentations to Board of Directors or Outside Analysts 124 Begin with a Clear Overview 124 Inject the Human Element 125 If Progress Has Been Slow, Ask for Patience 125 27. Suppliers, Retailers, Clients, Brokers, or Other Business Partners 126 Show Enthusiasm with a Strong Opening 126 Establish a Bond with the Audience by Explaining the Benefits for All 127 Show Appreciation for Customers/Clients/End Users 127 For a Conference That Involves Sports, Consider a Relevant Sports Metaphor 128 Create a Link Between Change and Opportunity 128 Ask for Suggestions and Ideas; Make a Connection Between Input and Success 128 Ask Your Business Partners to Help You Innovate 129 Praise Them for Having Helped You Innovate 129 Emphasize the Value of Trust Across the Supply Chain 129 Urge the Audience to Think Differently About Alliances and Partnerships 130 If You've Asked the Audience to Do Things 130 In a Speech to Customers/Clients/Retailers/Dealers, Close with a Commitment 131 Close by Praising the Audience 131 Close with a Call for Unity 131 Close with Good Wishes 131 Close with Optimism 131 If You're Speaking Near the Beginning of a Year 131 Part Four. Specific Speech Situations 133 28. Keynote Speeches (Internal or External) 135 Express Appreciation 135 Tell How the Keynote Word or Phrase—the Conference Theme—Excited You 135 Create Excitement and Anticipation for Speakers Who Will Follow You 136 In Your Conclusion, Look Forward to the End of the Event 136 If You're Closing the Conference, Give the Audience a Positive Sendoff 136 29. Panel Remarks 137 Praise the Moderator and/or Your Fellow Panelists as Equals 137 Consider Ending by Stating What You Hope the Panel Discussion Will Achieve 137 30. IPO Announcements 138 Begin with a Formal Announcement (if No One Else Has Done So) 138 Briefly Review the Company History, Positioning the IPO as the Next Logical Development 138 Thank the People Responsible for Your Success Thus Far 139 Talk About the Positive Reaction from the Financial/Investment Community 139 Talk Optimistically About the Future 139 31. Emceeing a Conference ("Continuity") 140 Welcome Everyone and Create a Sense of Excitement and Anticipation 140 Praise the Locale 140 Bring on a Speaker or Entertainer 140 If You'll Be Returning, Announce That Fact 140 Thank a Speaker or Entertainer 140 Bring on the Next Presenter 141 Announce a Break 141 Break for a Meal 141 Thank the Person/People Who Made the Conference Possible 141 Close Out the Event, with Comments if Appropriate 142 32. The Annual Meeting/Shareholder Speech 143 Welcome Everyone 143 If Appropriate, Thank the Shareholders for Their Support 143 Open with an Overview of Your Talk 144 Share Credit for the Company's Performance (if Good) 144 Consider Closing on a Personal Note 144 If Possible, Close on an Optimistic Note 145 Consider Closing with a Strong Statement of Your Company's Mission 145 Reminder: Wherever Possible, Avoid Jargon and Speak Naturally 145 33. Speaking to Managers or Other Executives (Internal or External) About Quality or Productivity 146 Note the Quality Expectations of Your Customers or End Users 146 Mention the Connection Between Productivity Savings and Growth 147 Explain How the Organization Can Be Proactive on Quality 147 Talk About the "Holistic" Nature of Quality 147 34. Introducing a New Product or Technology 149 35. Speaking About Innovation 150 Distinguish Between "Invention" and "Innovation" 150 Explain How Technology Creates Wealth 151 Discuss the Broader Social Implications of Innovation 152 Emphasize That True Innovation Can Occur Anywhere 152 Show That You Appreciate That Risk-Taking Is Essential to Innovation 153 If the Innovation Is a Necessary Response to a Problem, Accentuate the Positive 153 Talk About the Anticipatory Nature of Innovation 153 Discuss the Importance of an Emphasis on Innovation and New Ideas 155 Note That You Don't Have to Be an Industry Leader to Innovate 156 Point out That Innovation Can Take Many Forms 156 Talk About the Fun/Play Component of Innovation 156 Urge the Audience Members to Promote Innovation 157 Close by Charging the Audience with Being Innovative 157 Part Five. Ceremonial Speeches (Internal and External) 159 36. Introducing Others 161 If You're Presiding at a Local Business Organization or Economic Forum 161 Enumerate the Person's Strengths and Illustrate Each with an Example 161 If the Person Is Multitalented or Multifaceted 161 Praise the Person's Persistence and Success Orientation 161 Talk About the Person as an Individual 162 Discuss the Person's Values and Pragmatism 162 Praise the Person's Leadership/Management Skills 162 If the Person Is Genuinely Nice 162 If the Person Has Considerable Practical Experience 162 Close by Summarizing the Person's Strengths 163 For a Governmental Official 163 For Someone Whose Work Has Had Broad Impact 163 End the Introduction on a High Note 163 If You're Introducing an Out-of-Town Visitor to a Local Group, You Can End With 164 37. Welcoming Remarks 165 Open with Enthusiasm 165 If the Audience Members Are There Because They've Been Selected 165 If the Event Is Periodic 165 Welcome the Audience 166 To Welcome Representatives or Dignitaries from a Foreign Country 166 If You're Welcoming Them to Any Kind of Reunion 166 End by Welcoming Them Again 167 38. Tributes and Memorials 168 For a Retirement Tribute 168 Praise the Individual's Energy and Capacity for Hard Work 168 Praise the Individual's Courage 169 If the Person Is Passionate and Outspoken 169 If the Person Is a Proven Motivator 169 If the Person Is Known for Clear Values and Solid Principles 170 If Appropriate, Praise the Person's Thirst for Risk and Innovation 170 If the Person Has a Record of Opposing Government Interference 170 If the Person Has a Record of Working with Government to Benefit the Organization 171 If Appropriate, Praise the Person's Devotion to His or Her Family 171 If Appropriate, Praise the Person's Leadership and/or Management Skills 171 Finish by Summarizing the Person's Strengths 172 39. Awards Presentations 173 Welcome the Audience and Tell Them Why They're There 173 If You Can't Be There in Person (and Are Being Videotaped), Apologize 173 Consider Starting with a Summary of the Qualities of the Winner(s) 173 If an Award Is for Professional Excellence or Achievement 173 Convey Your Excitement 174 If the Winner Has Been Underappreciated or Unappreciated 174 In the Case of Multiple Awards, Express Enthusiasm for Being Among Winners 174 If an Award Is for a Competition or Contest 175 If an Award Is Named for Someone 175 If Presenting an Award to a Group 175 If the Award Recipients Are Artists 176 If an Award Is Coming from Peers 176 If an Award Is for a Difficult Achievement 176 If an Award Is for Community Service or Some Other Commitment 176 If the Winner(s) Is/Are Eligible for Next Year's Award 177 If Appropriate, Discuss the Implications of the Winner's/Winners' Accomplishment(s) 177 Finish by Congratulating the Winner(s) Once Again 177 Before Presenting the Award, Consider Briefly Recapping the Winner's Accomplishment(s) 178 If Your Speech Is to Be Followed by Activities 178 40. Remarks for Accepting an Award 179 Show Appreciation and Humility 179 If You're Receiving an Honorary Doctorate 179 If You're Receiving an Award for Your Organization, Share the Credit 180 If You're Receiving an Award for Contributing to a Cause, Share the Credit 180 Another Possibility: Refocus Attention from Yourself to the Organization 181 If Appropriate, Share Credit with Your Spouse and/or Other Family Member(s) 181 If You're Receiving an Award for Career Accomplishments 181 If the Award Is Coming from a Group of Your Peers 182 If the Award Is for Community Service 182 Accept and End by Thanking the Awarding Organization Again 182 41. Milestones and Other Dedications 184 Emphasize Immediately That You Recognize the Significance of the Event 184 Credit and Congratulate the People Who Made the Event Possible 184 Dedicate 184 Finish with Appreciation and Congratulations 184 42. Christmas/Holiday Gatherings 185 Draw Parallels Between Workplace Family and Individual Families 185 Talk About the Sensory Experience of Christmas 186 Talk About the General Goodness of the Season 186 Talk About the Holiday Season as a Time of Hope 187 Part Six. Phrases and Language Strategies for Specific Audiences 189 43. Audiences Who Do Not Speak English as a First Language 191 Use Familiar Words 191 Avoid Ambiguity 192 Use Abstract Words for Abstract Things 193 Avoid Idioms 193 Increase Clarity by Inserting Implied Words 194 Reduce the Complexity Caused by Nominalization 195 Avoid Front-Loaded Sentences 196 Avoid Inverted Sentences and Word Sequences 197 44. Employees 199 Cultivate Sensitivity to Pronouns 199 If You're New to Your Management/Leadership Position 200 If There Has Been Serious or Disruptive Change 200 Make a Statement About the Unavoidability of Change 201 If Appropriate, Provide Assurance That the Worst Is Over 201 Note the Connection Between Change and Opportunity 201 Note the Connection Between Change and Renewal 202 After Talking About the Organization's Success, Give the Employees Credit 202 Ask for Their Ideas 202 Note That Teamwork and Individuality Are Compatible 203 45. Male Addressing Primarily Female Audience: Gender Sensitivity 204 Gender Sensitivity: Overcompensating 205 Part Seven. Becoming a More Effective Executive Speaker 207 46. How to Make Your Speech Sound Conversational and Personal 209 Replace Abstraction with Action 209 Replace Passive with Active Expressions 210 Break up Long Compound Structures 210 Expand Nominalized Sentences into Full Sentences 211 Use Contractions 211 Personal or Impersonal? How to Choose Your Style 212 47. The Most Persuasive Words in the Language 214 The Power of Push 215 48. How (Not) to Use PowerPoint 218 49. Improving Your Delivery 221 Tips on Oral Delivery 221 Assess Yourself 224 The first comprehensive, in-depth guide to chip scale packaging, this reference gives you cutting-edge information on the most important new development in electronic packaging since surface mount technology (SMT). Featuring the latest design techniques, plus details on more than 40 different types of CSP, Chip Scale Package hands engineers and designers the complete, professional set of working tools that they need to solve technical and design issues; find the most efficient, cost-effective CSP solutions for their deployments; answer questions on interfacing, speed, robustness, and more; compare properties of wirebonds, flip chips, rigid and flex substrates, wafer-level redistribution, and other CSP products; get the latest information on new offerings from Fujitsu, GE, Hitachi, IBM, Matushita, Motorola, National Semiconductor, NEC, Sharp, Sony, Toshiba, Amkor, TT, LG Semicon, Mitsubishi, Shell Case, Tessera, Samsung, and other major companies; and learn about CSP products under development. A revolution in electronics, CSP is taking the electronics industry by storm. Page after page, this standard-setting guide gives you both essential technical details and an eye-opening overview of this fast-developing field. No matter how you use Chip Scale Package, youÕll see why itÕs the resource of choice for those who want to be at the top of the game.

John H. Lau is president of Express Packaging Systems, Inc., and one of the foremost educators on electronic packaging worldwide. He and his company are based in Palo Alto, California.S-W. Ricky Lee is a widely known expert and lecturer on electronic packaging. He is a mechanical engineering faculty member at Hong Kong University ofScience and Technology.

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Any successful leader will tell you: Giving a strong presentation is the most immediate and powerful way to set goals, form strategies, and sell your vision-to both internal and external audiences. Perfect Phrases for Executive Presentations not only tells you how to plan and deliver your address, but also provides phrases for every part of the speech or presentation. Organized by speech type and audience, you'll be walked through the beginning, middle, and end of a speech, giving you effective phrases to use. This invaluable book includes A detailed review of building an effective presentation for a wide variety of meetings and conferences Instructions and phrases for writing effective speeches for nearly 30 different groups and interests, from shareholders to commencements Techniques you can use to become a more effective speaker