Переговоры каждый день. Как добиваться своего в любой ситуации: перевод с английского

If you've ever tried to make a deal, reach an agreement, close a sale, or negotiate in everyday business, Smart Negotiating shows you how to avoid the pitfalls and achieve your goals. James C. Freund is a skilled, seasoned lawyer who negotiates for a living, and the techniques he presents in Smart Negotiating have been proven effective in real-world bargaining situations. Freund emphasizes basic negotiating skills — how to use leverage, how to get the information you need from the other side, how to build your own credibility, and the importance of good judgment. He then shows you how to design a winning game plan: how to develop realistic expectations on key issues, choose the right starting position, plan your concessions in advance, and anticipate the final agreement. Fresh, clever, practical — and packed with vivid real-world examples — Smart Negotiating will help anyone succeed at negotiating a deal. If you've ever tried to make a deal, reach an agreement, close a sale, or negotiate in everyday business, Smart Negotiating shows you how to avoid the pitfalls and achieve your goals. James C. Freund is a skilled, seasoned lawyer who negotiates for a living, and the techniques he presents in Smart Negotiating have been proven effective in real-world bargaining situations. Freund emphasizes basic negotiating skills -- how to use leverage, how to get the information you need from the other side, how to build your own credibility, and the importance of good judgment. He then shows you how to design a winning game plan: how to develop realistic expectations on key issues, choose the right starting position, plan your concessions in advance, and anticipate the final agreement. Fresh, clever, practical -- and packed with vivid real-world examples -- Smart Negotiating will help anyone succeed at negotiating a deal. "Author shares his expertise and experience, covering basic negotiating skills - how to use leverage, how to get information from the other side, how to build credibility, and the importance of good judgment - and then showing exactly how to design a winning game plan: develop realistic expectations, choose the right starting position, plan your concessions in advance, and anticipate the final agreement. If you ever need to make a business deal or resolve a commercial dispute - and chances are, you will - let the book be your guide to avoiding pitfalls and achieving your goals."--Provided by publisher The four vital steps for successful negotiation--explained with wit and clarity by a master negotiator. Using examples from his own broad range of negotiating experiences, Freund presents a "game-plan" approach to negotiating--a technique far more successful than hardball competition or win-win cooperation. Through the citing of numerous real-life examples, this book analyzes basic negotiating skills for achieving hard-to-reach business agreements in everyday business situations. By the author of "Advise" and "Invent". This chapter is like the overture to a Broadway show-a sampling of the major themes you'll be hearing more about later on.