People's Car : Industrial India and the Riddles of Populism

India is witnessing a unique moment in populism, with sentiments divided between economic reforms that promise fast industrialization and protests that thwart such industrialization. This book offers an ethnographic study of divergent local responses to the proposed construction of a Tata Motors factory in eastern India that would have produced the Nano, the so-called people's car. Initial excitement was followed by long protests among the villagers whose agricultural land was being acquired for the project. After these protests secured the relocation of the factory, further demonstrations followed, sometimes involving the same participants, seeking to bring the factory back. People's Car explores this ambivalence concerning industrialization, asking why long drawn resistances against corporate industrialization coexist with political rhetoric and slogans promoting fast-paced industrialization. Majumder argues that such contradictory rhetoric and promises target divided sentiments in rural India where land is incommensurable with money and a site specially marked by desire for middle caste small landowners aspiring to futures beyond agriculture. Previous studies of industrialization have generally focused on either demands for development or populist critiques. Moving beyond romantic clichés about urban/rural divisions, People's Car offers a single analytical and ethnographic framework demonstrating how pro- and anti-industrialization forces feed off each other. __People's Car__ explores one of the major movements for resisting the acquisition of land by the government in the interests of siting a Tata Motors car factory in Singur, India. The factory becomes the alibi for nuanced interrogations that are both material and theoretical on resistance, changing rural realities in globalizing India and the very nature and idea of land. It asks why such long drawn resistances against corporate industrialization coexist with political rhetoric and slogans promoting fast paced industrialization. It argues that such contradictory rhetoric and promises target divided sentiments in rural India where land is more than a simple agricultural plot to middle caste small and marginal landowners aspiring nonfarm futures. __People's Car__ breaks new ground by ethnographically establishing the incommensurability between land and money. Such incommensurability or non-equivalence, the book shows, simultaneously drives protests against land acquisition and fuels the demands for non-farm jobs and industrialization, the crux of rural middle-caste aspirational politics. It questions the dominant trend of romanticizing rural life and associated anti-development protests that uses the clichéd dichotomous tropes—rural __Bharat__ vs. urban __India__. People's Car studies divergent populist responses to land acquisition for industries in rural India. It contends that landownership enables small landowners to aspire and look forward to social mobility in the non-farm sector, which are contingent upon industrialization. The protests against land acquisition, thus, have contradictory tendencies.