Peleg Top Jonathan Cleveland Designing for the Greater Good The Best in Cause Related Marketing and Nonprofit Design Harper Design 2010

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events. Title Page Contents Foreword About the Authors About Peleg Top About Jonathan Cleveland Family and Community Spotlight On The Hurricane Katrina Poster Project Spotlight On TRAK Spotlight On Get London Reading Spotlight On The Echo Park Time Travel Mart Spotlight On Project 7 Spotlight On Give Something Back International Spotlight On Classroom Inc. Spotlight On LA’s Best Spotlight On Greenwood Phinney ArtWalk Animals Spotlight On Dogs Trust Spotlight On African Wildlife Foundation Health and Wellness Spotlight On Pure Prevention Spotlight On The Avon Walk for Breast Cancer Spotlight On Mid-Iowa Health Foundation Spotlight On The Art of Yoga Project Spotlight On Utah Department of Health Club and Bar Posters Spotlight On Calgary Society for People with Disabilities Human Rights Spotlight On Street Reach Campaign Spotlight On Red Flag Campaign Environmental Awareness Spotlight On Clean Pacific Beach Campaign Spotlight On The Cycle Campaign Spirituality Arts and Culture Spotlight On Frameline Film Festival Spotlight On Ps Arts Week Spotlight On Creative Pitch Design Directory Special Thanks Credits Copyright About the Publisher