Paprika, Foie Gras, and Red Mud: The Politics of Materiality in the European Union (Framing the Global)

In this original and provocative study, Zsuzsa Gille examines three scandals that have shaken Hungary since it joined the European Union: the 2004 ban on paprika due to contamination, the 2008 boycott of Hungarian foie gras by Austrian animal rights activists, and the "red mud" spill of 2010, Hungary’s worst environmental disaster. In each case, Gille analyzes how practices of production and consumption were affected by the proliferation of new standards and regulations that came with entry into the EU. She identifies a new modality of power―the materialization of politics, or achieving political goals with the seemingly apolitical tools of tinkering with technology and infrastructure―and elucidates a new approach to understanding globalization, materiality, and transnational politics. In this original and provocative study, Zsuzsa Gille examines three scandals that have shaken Hungary since it joined the European Union: the 2004 ban on paprika due to contamination, the 2008 boycott of Hungarian foie gras by animal rights activists, and the red mud spill of industrial waste in 2010, Hungary s worst environmental disaster. In each case, Gille analyzes how practices of production and consumption were affected by the proliferation of new standards and regulations that came with entry into the EU. She identifies a new modality of power the materialization of politics, or achieving political goals with the seemingly apolitical tools of tinkering with technology and infrastructure and elucidates a new approach to understanding globalization, materiality, and transnational politics Introduction: Hungary and the EU in the Political and Scholarly Imagination 1. The 2004 Hungarian Paprika Ban 2. The 2008 Foie Gras Boycott 3. The 2010 Red Mud Spill 4. Neoliberalism, Molecularization, and the Shift to Governance Conclusion: The Materialization of Politics