Out of nowhere : the inside story of how Nike marketed the culture of running

This Book Provides A Compelling Insider's Account Of How Nike Became The World's Largest Sports And Fitness Company. It Includes A Dedicated Mailing And E-mail Campaign To Targeted Sports Interest Media & Organizations. How Does A Young Boy From A Small Oregon Town Get Swept Up In The Politics Of His Chosen Sport And Become An Integral Part Of Possibly The Most Influential Sports Company Of All Time - Nike. Nike Began With A Handshake And A Few Hundred Dollars Passed Between Phil Knight And Legendary Track Coach Bill Bowerman More Than 35 Years Ago - And Since Then It Has Grown Into The World's Largest Sports And Fitness Company. Out Of Nowhere Provides An Unrivalled Glimpse Into The First 33 Years Of Nike - From Its Humble Beginnings To Its Modern Guise As A Global Giant - And Takes Readers On A Rollercoaster Ride Through All Of The Company's Successes And Failures. 1 The Road To Eugene 11 -- 2 Call Me Bill 19 -- 3 He Marked Me 22 -- 4 University Of Oregon 28 -- 5 There's Someone I Want You To Meet 42 -- 6 Shooting Stars 58 -- 7 Hot Off Bowerman's Waffle Iron 67 -- 8 We Called Him Pre 71 -- 9 After Munich 84 -- 10 A Dream Come True 104 -- 11 Our Beloved Son And Brother 115 -- 12 Montreal-an Experience, Not A Victory 120 -- 13 After Montreal 137 -- 14 The Arrival Of Rono And Athletics West 141 -- 15 The Moscow Run-around 155 -- 16 Running, Flying, Marketing 158 -- 17 We Are Not Adidas 169 -- 18 A Sea Of Change, Part One 189 -- 19 A Sea Of Change, Part Two 204 -- 20 To Seoul, Or Not To Seoul 216 -- 21 I Love L.a. 228 -- 22 The Dumper 245 -- 23 The America's Cup 260 -- 24 Nike World Headquarters 277 -- 25 Tell Me A Story 294 -- 26 The Big Blow 306 -- 27 The Unexpected Chapter 315. Geoff Hollister. HALFTITLE ......Page 2 TITLEPAGE ......Page 4 COPYRIGHT ......Page 5 EPIGRAPH ......Page 6 ACKNOWLEDGEMENTS......Page 7 CONTENTS......Page 10 PREFACE......Page 11 CHAPTER 1: THE ROAD TO EUGENE......Page 12 CHAPTER 2: CALL ME BILL......Page 20 CHAPTER 3: HE MARKED ME......Page 23 CHAPTER 4: UNIVERSITY OF OREGON......Page 29 CHAPTER 5: THERE’S SOMEONE I WANT YOU TO MEET......Page 43 CHAPTER 6: SHOOTING STARS......Page 59 CHAPTER 7: HOT OFF BOWERMAN’S WAFFLE IRON......Page 68 CHAPTER 8: WE CALLED HIM “PRE”......Page 72 CHAPTER 9: AFTER MUNICH......Page 85 CHAPTER 10: A DREAM COME TRUE......Page 105 CHAPTER 11: OUR BELOVED SON AND BROTHER......Page 116 CHAPTER 12: MONTREAL— AN EXPERIENCE, NOT A VICTORY......Page 121 CHAPTER 13: AFTER MONTREAL......Page 138 CHAPTER 14: THE ARRIVAL OF RONO AND ATHLETICS WEST......Page 142 CHAPTER 15: THE MOSCOW RUN-AROUND......Page 156 CHAPTER 16: RUNNING, FLYING, MARKETING......Page 159 CHAPTER 17: WE ARE NOT ADIDAS......Page 170 CHAPTER 18: A SEA OF CHANGE, PART ONE......Page 190 CHAPTER 19: A SEA OF CHANGE, PART TWO......Page 205 CHAPTER 20: TO SEOUL, OR NOT TO SEOUL......Page 217 CHAPTER 21: I LOVE L.A.......Page 229 CHAPTER 22: THE DUMPER......Page 246 CHAPTER 23: THE AMERICA’S CUP......Page 261 CHAPTER 24: NIKE WORLD HEADQUARTERS......Page 278 CHAPTER 25: TELL ME A STORY......Page 295 CHAPTER 26: THE BIG BLOW......Page 307 CHAPTER 27: THE UNEXPECTED CHAPTER......Page 316 PHOTO & ILLLUSTRATION CREDITS......Page 328 This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company.'Out of Nowhere'provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures. This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant.