От мозгового штурма к большим идеям NLP и синектика в инновационной деятельности
معرفی کتاب «От мозгового штурма к большим идеям NLP и синектика в инновационной деятельности» نوشتهٔ Джонни Цезерани; [пер. с англ. В. В. Егорова] در سال 2005. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
Highly Practical And Accessible, Big Ideas Seeks To Help You To Establish An Environment That Encourages Creativity. It Shows You How To: Introduce Creativity, Innovation And Change; Learn Leadership Methods That Encourage Creativity; Use Tools And Techniques For Creative Problem Solving; Establish Group Environments That Maximize Creativity. The Concepts And Methods Described Have Worked For Numerous International Companies And Could Work For You. They Are Easily Understood And Easy To Use. They Are Flexible Enough For A Variety Of Situations.--jacket. The Structure Of This Book -- Begin By Testing Your Iq (innovation Quotient) -- Some Thoughts On How To Introduce Creativity, Innovation And Change Into A Business - Describing An Ideal -- A Perspective About The World We Live In From A Creativity Point Of View -- Being -- Mission And Vision -- Moving Towards Your Goal -- Accessing Emotional Resources And High-performance States -- Anchoring -- Seeing Things From Different Perspectives -- Reframing: The Transformation Of Meaning -- Speaking Another Person's Language -- Rapport And Influencing Skills -- Levels Of Leadership And Leadership Style -- Doing -- The Death Of The Chairperson -- Metaphors -- Questioning -- The Wisdom? -- How Lazy We Are With Language -- Discounting And Revenge Cycles: How To Assume Positive Intent -- Listening: For Ideas And To The Meeting In Your Head -- Speaking For Easy Listening -- Giving Ideas Or Options -- Nine-step Creative Problem-solving Model -- Springboards -- Imaging, Metaphor, Analogy And Excursion -- Journeys Into Absurdity -- Selection Of Springboards -- Idea Development, A Process Map For Using Speculation And Absurdity In Order To Generate New Ways Of Working -- Risk Taking -- Itemized Response -- Best Current Thinking -- Comfort Rating -- Next Steps -- Appendix 1. Structures For Group Working -- Appendix 2. Communication For Managing Conflict -- Appendix 3. Synectics And Its Origins -- Appendix 4. What Is Nlp? -- Appendix 5. Ground Rules For Effective Meetings -- Appendix 6. The Iq-innovation Quotient. Jonne Ceserani. Includes Bibliographical References And Index. Innovation, creativity and change are the lifeblood of business but unlocking the innovative ability of an organization can be a difficult process.
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