Organizations in the Face of Crisis : Managing the Brand and Stakeholders

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. An organization's brand is its most distinctive feature - it is a mechanism for coordinating resources around its vision or mission. Organizations in the Face of Crisis offers a new and unique approach to the treatment of threats to an organization and its brand. In this volume, key concepts associated with crisis events are presented and analysed. Examination of ' brand trauma,' the potentially debilitating effects of a crisis on an organization, reveals the pervasive nature of a crisis' effects and offers why these effects can haunt a brand and its stakeholders long after the crisis has passed. Tafoya also illustrates ways an organization's core network can be shaken by the emergence of a new network brought on by a crisis. This network, a 'stakeholder swarm', functions to meet its own needs often by challenging the make-up, control and flow of information, and even threatening the effected organization's very existence. Case studies and diagnostic tools are used to demonstrate the effects of a crisis on an organization and its brand, and to provide insight and strategies on managing the crisis at hand as well as the long-term effects that may be linked to the crisis and its occurrence. This volume will appeal to stakeholders on all sides of a crisis: from an organization's managers, employees, customers or clients and to diverse fields of study including law, medicine, religion, military, law enforcement and regulation Front Matter....Pages i-xii Front Matter....Pages 1-1 Introduction....Pages 3-8 Acknowledging the Relationship between an Organization, Its Stakeholders, and Brand....Pages 9-22 The Nature of Organization, Brand, and Stakeholder Dynamics: Setting the Stage for a Crisis....Pages 23-39 Stakeholders, the Stakeholder Network, and the Brand: How the Stakeholder Network Affects a Crisis and Management Efforts....Pages 41-61 Front Matter....Pages 63-63 Understanding the Nature of a Crisis: Why It Has the Potential to Effect an Organization, Its Stakeholders, and the Brand....Pages 65-87 The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on a Stakeholder’s Network Equilibrium, Brand Attractiveness, and Crisis Management Efforts....Pages 89-111 Managing Brand Trauma....Pages 113-135 Front Matter....Pages 137-137 Building a Crisis Management and Recovery Plan....Pages 139-160 The Emergence of a Crisis in Complex, Adaptive Systems—The Organization, Its Brand, Stakeholders, and the Future....Pages 161-167 Back Matter....Pages 169-183