Organised Retailing and Agri-Business: Implications of New Supply Chains on the Indian Farm Economy (India Studies in Business and Economics)

This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing (the Indian term for ‘supermarkets’), a process that is likely to accelerate in years to come, with India being on the threshold of a supermarket revolution. In fact, India is referred to as the ‘final frontier’ in the development of supermarkets. The growth of supermarkets in India is faster than that in China, which is also witnessing an exponential growth as part of the “third wave” of supermarket diffusion. The book investigates the links between organised retailing and farmers and farming in India. Apart from raising issues of equity, inclusion and problems in policy framework, it also discusses policy interventions that are essential in order to make the development of organised retailing more inclusive and beneficial to the farming community and agricultural sector. The book further serves as a guide for policy makers, helping them to select the right kind of interventions to balance growth with equity as market forces penetrate deeper into the agricultural marketing space. Front Matter....Pages i-xvi Implications of New Supply Chains on the Indian Farm Economy: An Overview....Pages 1-25 Front Matter....Pages 27-27 Modern Organised Retail and Its Impact on Agriculture....Pages 29-35 Contribution of Organized Retailing to Agricultural Distribution System: Prospects and Challenges....Pages 37-58 Retail Trade in Agriculture, Environment, and Fair-Trade Practices: Review of Experiences and Future Pathways....Pages 59-78 Front Matter....Pages 79-79 Supermarket Growth and Rural Welfare: Evidence from Kenya....Pages 81-97 The New Supply Chains in Malaysia: Implications to the Fruits and Vegetables Producers....Pages 99-118 An Innovative Marketing Model for Fresh Produce in China: Farmer-Supermarket Direct-Purchase....Pages 119-138 Regulation of Retail: Comparative Experience....Pages 139-157 Front Matter....Pages 159-159 Role of FDI in Multi-brand Retail Trade in India and Its Implications....Pages 161-179 Regulating FDI in MBRT: Some Key Concerns....Pages 181-204 Front Matter....Pages 205-205 Organized Fresh Food Retail Chains Versus Traditional Wholesale Markets: Marketing Efficiency and Farmers’ Participation....Pages 207-227 Inclusive Fresh Food Retail Chains in India: A Case Study from Punjab....Pages 229-240 Is Farmer–Food Retail Chain Linkage Feasible?....Pages 241-250 Linking Farms with Consumers Through Organized Retail Chains: Implication for Producers in India....Pages 251-266 Promoting Organized Retail in Horticulture and Beneficial Impact on Farmers—The Case of Deepak Fertilizers and Petrochemicals Limited....Pages 267-274 Front Matter....Pages 275-275 Producer Companies and Modern Retail in India—Current State and Future Potentials of Interaction....Pages 277-288 Farmer Producer Organizations in India: Policy, Performance, and Design Issues....Pages 289-303 Back Matter....Pages 305-311 Annotation This text examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries