Operational Research in the Era of Digital Transformation and Business Analytics : BALCOR 2020, Thessaloniki, Greece, September 30-October 3, 2020

This proceedings volume presents new methods and applications in Operational Research and Management Science with a special focus on Business Analytics. Featuring selected contributions from the XIV Balkan Conference on Operational Research held in Thessaloniki, Greece in 2020 (BALCOR 2020), it addresses applications and methodological tools or techniques in various areas of Operational Research, such as agent-based modelling, big data and business analytics, data envelopment analysis, data mining, decision support systems, fuzzy systems, game theory, heuristics, metaheuristics and nature inspired optimization algorithms, linear and nonlinear programming, machine learning, multiple criteria decision analysis, network design and optimization, queuing theory, simulation and statistics. Contents Introduction: Guest Editors ́ Perspective Digital Technologies as Sources of Disruption Digital Transformation as a Source of Value Creation Digital Transformation in Operational Research References Part I: Mathematical Programming and Optimization Tradable Water Rights System Optimization for Efficient Water Resources Allocation Introduction Methodology Illustrative Numerical Application Summary and Conclusion References Unequal Area Facility Layout Planning with Virtual Departments Introduction BLOCPLAN Algorithm Illustrative Test Case Proposed Algorithm A Large Test Case Conclusion References Towards a Fitting Representation Method for Redesign Evaluation and Cost-Based Optimization Introduction BP-RCA: The Representation Phase The Representation Phase for Data-Centric Workflow Optimization Model Requirements Model Representation Representation of BP Models from Literature Case Study 1 Case Study 2 Applicability of the Representation Case Study 1 Case Study 2 Discussion and Conclusions References Prioritizing Mobility of Ambulances Based on a Bi-criterion and Multistage Approach in Overload Situations Introduction Literature Review Methodology Excel Function for Live Google Data Times Mathematical Formulation of Methodology Illustration Simulation Conclusion References Green Freight Distribution: A Case Study in Greece Introduction Vehicle Routing and Scheduling Problem Problem Description and Formulation Algorithmic Approach Computational Data Conclusions References Part II: Multiple Criteria Decision Analysis Revising the European Innovation Scoreboard: A Multiple Criteria Decision Analysis Approach Introduction EIS and Other Well-Known Barometers Methodology Assessment Framework Sensitivity Analysis Results Basic Results Sensitivity Analysis Results Conclusions References Selection of Partners in Collaborative Technological R&D Projects: An Approach to Criteria Prioritization Introduction Proposed Methodology Criteria Prioritization Using IT2F AHP Case Study Conclusion References Utility-Based Robotic Process Automation Candidate Projects Ranking Introduction Criteria Elicitation Methodology The Assessment Process Using the Developed Tools Conclusion References A Multi-criteria Framework for Evaluating Passenger Satisfaction in Thessaloniki Airport Introduction Literature Review Multi-criteria Analysis Overview of MUSA Method Evaluation Model Results Conclusions References A Multi-criteria Framework for Evaluating Passenger Satisfaction in Greek Railways Introduction Literature Review Multi-criteria Analysis MUSA Methodology Survey Design and Implementation Results Conclusions References Health Service Quality Evaluation in Dental Care: Challenges and Future Research Directions Introduction Literature Review Methodology Analysis and Synthesis of Literature Conclusions References Part III: Modelling and Simulation BPM Lifecycles and Their Core Cycle Steps: Identification, Processing and Clustering Introduction Identification and Association of the Core Cycle Steps Clustering of the Core Cycle Steps Discussion & Conclusions References Business Process Management in Academic Libraries: Analyzing the As-Is Model of the Circulation Department Introduction Theoretical Background Methodology Results Principal and Reserve Collection Lending Process Return Process Through the Main Collection and Through the Drop Box Renewal Process by Physical Presence and by Phoning Conclusions References Applying BPMS to the Public Sector Using OSS Introduction Open Source Software for BPMS Case Study Modeling the Process Results and Recommendations Conclusions References Project Makespan Prediction and Risk Analysis Using Simulation: Application in a Seawater Desalination Plant Construction Proj... Introduction The Proposed Process Distribution Selection and Duration Deviation Range Consideration Monte Carlo Simulation and Conclusions Extraction from Results Application in a Seawater Desalination Plant Construction Project Conclusions References Resource Leveling of an Artificial Lake Construction Project with a Risk-Aware Approach Introduction The Proposed Method Monte Carlo Simulation Duration Risk Analysis Constrained Resource Leveling Application in a Construction Project of an Artificial Lake Risk Analysis Leveling of Constrained Resource Conclusions References Part IV: Business Intelligence and Analytics Big Data Strategy and Business Analytics: A Literature Review Introduction Literature Review Methodology Analysis and Synthesis of Literature Strategic Framework for Big Data Projects Conclusions References Artificial Intelligence and Operational Research Towards Finance Management: A Research Agenda Introduction Literature Review Methodology Machine Learning Among Operational Research Society Machine Learning and Operational Research in Business and Finance Conclusions References Finding Best Probabilities in Human Resources Satisfaction by Using Structural Equation Modeling, Bayesian Networks, and Decis... Introduction Methodology The Decision Trees Approach The Structural Equation Modeling Solution The Bayesian Network Solution A General Overview of the Applied Methods Conclusion References Construction Equipment ́s Residual Market Value Estimation Using Machine Learning Introduction Literature Review Scientometric Analysis Methodology Statistical Analysis Machine Learning Model Conclusions References Part V: Electronic Business and Digital Marketing StUpGrowthPath: A Growth Hacking Marketing Approach for Digital Startups Introduction Growth Hacking for Digital Startups Webpages Coming Soon Pages Keyword Research and Competition Analysis Search Engine Optimization Website Analytics Conversion Rate Optimization A/B Testing Landing Page Optimization Social Media and Third-Party Services Viral Marketing Remarketing Techniques Marketing Workflow Automation Methodology Findings Conclusions References Implementation of Digital Marketing in Tourism Industry Introduction Digital Marketing in Tourism Functional and Responsive Website SEO and Tourism Business Social Media Presence Online Advertising and Third-Party Websites Methodology Findings Website Functionality and Characteristics Search Engine Optimization Social Media Marketing Online Promotion and Third-Party OTAs Discussion and Conclusions References A Literature Review and an Investigation on Gamified Mobile Apps in Health and Fitness Introduction Literature Review: Methodology and Results Mobile Apps in Fitness: Methodology and Results Discussion and Conclusions References User Generated Content and Social Media Platforms in Digital Marketing: Determinants of Perceived Value and Travel Information... Introduction Theoretical Background Methodology Results Conclusions References Cloud Computing Adoption in Public Sector: A Literature Review about Issues, Models and Influencing Factors Introduction Literature Review Research Design Paper Selection Analysis Discussion Conslusions References Part VI: Strategy, Innovation and Entrepreneurship Entrepreneurial Program Learning and Career Choice Intentions Introduction Methodology Discussion Conclusions Appendix References Can Computer Self-Efficacy Predict Entrepreneurial Intention? Introduction Theoretical Background Entrepreneurial Intention Computer Self-Efficacy Methodology Factor Analysis and the Resulting Constructs Structural Equation Modelling Discussion Conclusions Appendix References Quantifying Enterprise Coherence: A Design Based Comparison of Calculation Methods Introduction Background Research Design Research Methodology Problem Statement Research Question Artefact Experiments Graph as Underlying Concept Applicable to Practical Case Use of Projection Use of Directed Coherence Graph Use of Normalization Support of Local Coherence Extensible to Larger Cases Conclusions Further Study References Energy Efficiency Financing and Stakeholder Engagement: Evidence from a Participatory Approach Introduction Energy Efficiency Financing: Stakeholders ́ Role Stakeholders ́ Engagement Approach Impact Analysis of Stakeholder Engagement in Energy Efficiency Financing Conclusions References Leadership as Success Factor for Digital Transformation and Innovation Introduction Methodology Results Digital Transformation and Leadership Leadership and Innovation Organizational Performance and Transformational Leadership Organizational Performance and Environmental Dynamism Organizational Performance and Innovation Conclusions References