Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (Handel und Internationales Marketing Retailing and International Marketing)

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience. Acknowledgments Contents Abbreviations List of Figures List of Tables 1 Introduction 1.1 The Evolution of Traditional E-Commerce into Emerging Future Consumption Opportunities 1.2 Theoretical Foundation and Central Domains in the Various Subareas of E-Commerce 1.3 Research Gaps in the Various Subareas of E-Commerce 1.4 Science-Theoretical Classification 2 Structure and Content of the Essays 2.1 Focus of the Essays 2.2 Essay 1—A Cross-National Comparison of Consumers’ Cross-Border Online Shopping Intentions in Germany and Romania 2.3 Essay 2—Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers 2.4 Essay 3—A Qualitative Study of Consumer Perceptions and Experiences Related to Voice-Commerce 2.5 Essay 4—An Experimental Investigation of the Use of Artificial Intelligence in the Context of Complaint Management 2.6 Essay 5—From Owning to Renting through Rental-Commerce Websites—A Qualitative Analysis of the Importance of Ownership 2.7 Essay 6—Will Renting Substitute Buying? Drivers of User Intention to Participate in Rental-Commerce 2.8 Overview of Essays and Related Research Characteristics 3 Essays 3.1 A Cross-National Comparison of Consumers’ Cross-Border Online Shopping Intentions in Germany and Romania 3.1.1 Introduction 3.1.2 Literature Review 3.1.3 Theoretical Foundations and Hypotheses 3.1.4 Empirical Study 3.1.5 Results 3.1.6 Discussion 3.1.7 Conclusion and Implications 3.2 Development of a Motivation–trust–vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-national Application to Chinese and German Consumers 3.2.1 Introduction 3.2.2 Theoretical Foundation and Hypotheses 3.2.3 Empirical Study 3.2.4 Results 3.2.5 Discussion 3.2.6 Conclusion and Implications 3.3 A Qualitative Study of Consumer Perceptions and Experiences related to Voice-Commerce 3.3.1 Introduction 3.3.2 Literature Review 3.3.3 Theoretical Foundation 3.3.4 Empirical Studies 3.3.5 Conclusion and Implications of Study 1 and 2 3.4 An Experimental Investigation of the Use of Artificial Intelligence in the Context of Complaint Management 3.4.1 Introduction 3.4.2 Literature Review and Hypotheses 3.4.3 Empirical Study 3.4.4 Results 3.4.5 Discussion 3.4.6 Conclusion and Implications 3.5 From Owning to Renting through Rental-commerce Websites—A Qualitative Analysis of the Importance of Ownership 3.5.1 Introduction 3.5.2 Literature Review 3.5.3 Theoretical Foundations 3.5.4 Empirical Study 3.5.5 Results 3.5.6 Discussion 3.5.7 Conclusion and Implications 3.6 Will Renting Substitute Buying? Drivers of Consumer Intention to Participate in Rental-Commerce 3.6.1 Introduction 3.6.2 Literature Review 3.6.3 Theoretical Foundations and Hypotheses 3.6.4 Empirical Study 3.6.5 Results 3.6.6 Discussion 3.6.7 Conclusion and Implications 4 General Discussion and Conclusion 4.1 Core Results 4.2 Practical Implications 4.3 Research and Theoretical Implications and Directs for Future Research References