One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society, 2nd Edition

Originally published in 1964, One-Dimensional Man quickly became one of the most important texts in the ensuing decade of radical political change. This second edition, newly introduced by Marcuse scholar Douglas Kellner, presents Marcuse's best-selling work to another generation of readers in the context of contemporary events. The Influential Political Theorist Attacks The Uncritical And Conformist Acceptance Of Existing Social Structures And Behaviors, Arguing That Members Of Western Societies Must Reassert Their Individuality And Personal Freedom Against The Oppression Of The Status Quo. Introduction To The Second Edition / By Douglas Kellner -- Introduction To The First Edition : The Paralysis Of Criticism : Society Without Opposition -- One-dimensional Society. The New Forms Of Control ; The Closing Of The Political Universe ; The Conquest Of The Unhappy Consciousness : Repressive Desublimation ; The Closing Of The Universe Of Discourse -- One-dimensional Thought. Negative Thinking : The Defeated Logic Of Protest ; From Negative To Positive Thinking : Technological Rationality And The Logic Of Domination ; The Triumph Of Positive Thinking : One-dimensional Philosophy -- The Chance Of The Alternatives. The Historical Commitment Of Philosophy ; The Catastrophe Of Liberation ; Conclusion. Herbert Marcuse ; With A New Introduction By Douglas Kellner. Includes Index. Includes Bibliographical References And Index. **One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society** is a 1964 book by the philosopher Herbert Marcuse, in which the author offers a wide-ranging critique of both contemporary capitalism and the Communist society of the Soviet Union, documenting the parallel rise of new forms of social repression in both these societies, as well as the decline of revolutionary potential in the West. He argues that "advanced industrial society" created false needs, which integrated individuals into the existing system of production and consumption via mass media, advertising, industrial management, and contemporary modes of thought. (Source: [Wikipedia](https://en.wikipedia.org/wiki/One-Dimensional_Man)) Contents......Page 1 Introduction: The Paralysis of Criticism: Society Without Opposition ......Page 2 1. The New Forms of Control ......Page 8 2. The Closing of the Political Universe ......Page 19 3. The Conquest of the Unhappy Consciousness: Repressive Desublimation ......Page 43 4. The Closing of the Universe of Discourse ......Page 61 5. Negative Thinking: The Defeated Logic of Protest ......Page 85 6. From Negative to Positive Thinking: The Logic of Domination ......Page 97 7. The Triumph of Positive Thinking: One-Dimensional Philosophy ......Page 114 8. The Historical Commitment of Philosophy ......Page 133 9. The Catastrophe of Liberation ......Page 147 10. Conclusion ......Page 161 "The classic critique of modern industrial society. Marcuse objects to what he saw as pervasive one-dimensional thinking-- the uncritical and conformist acceptance of existing structures, norms, and behaviors. He argues that members of Western societies, both capitalist and communist, must reassert their individuality and personal freedom against the oppression of technologized status quo. The only hope for a freer and happier mode of existence, Marcuse believed, lies in humans' active opposition to the waste, destruction, and exploitation at the heart of advanced industrial society."--Cover