Olympic Women and the Media: International Perspectives (Global Culture and Sport Series)

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA. This Book Examines How Women Athletes Were Represented In International Media Coverage During The 2004 Olympic Games In Athens. Through Feminist Theorising And Qualitative Textual Analysis, The Contributions Examine The Type Of Media Coverage Women Received In Such Culturally Diverse Places As Canada, United States, New Zealand, United Kingdom, Various Countries In Europe, China And South Korea. The Book Serves As A Comprehensive Introduction To Previous Research On Women's Sport Media, Different Feminist Perspectives To Media Analysis And Textual Analysis As A Method For Media Research On Women And Sport. The Authors Identify How Media Narratives Shape An Athletic Feminine Identity In The Intersections Of Marketable 'sex-appeal', The Search For National Heroines, Emotional Displays Of Success And Failure, Portrayals Of The Athletes' Personal Lives As Mothers, Sisters Or Daughters And Differing Visibility For A Range Of Sports Such As Beach Volleyball, Wrestling And Weightlifting. Introduction / Pirkko Markula -- Reading Media Texts In Women's Sport: Critical Discourse Analysis And Foucauldian Discourse Analysis / Judy Liao And Pirkko Markula -- Opening Up The Gendered Gaze: Sport Media Representations Of Women, National Identity And Racialised Gaze In Canada / Margaret Macneill -- From 'iron Girl' To 'sexy Goddess': An Analysis Of The Chinese Media / Ping Wu -- 'acceptable Bodies': Deconstructing The Finnish Media Coverage Of The 2004 Olympic Games / Pirkko Markula -- Double Trouble: Kelly Holmes, Intersectionality And Unstable Narratives Of Olympic Heroism In The British Media / Laura Hills And Eileen Kennedy -- Different Shades Of Orange? Media Representations Of Dutch Women Medallists / Agnes Elling And Roelien Luijt -- Winning Space In Sport: The Olympics In The New Zealand Sports Media / Toni Bruce -- Heroes, Sisters And Beauties: Korean Printed Media Representation Of Sport Women In The 2004 Olympics / Eunha Koh -- An Analysis Of Amaya Valdemoro's Portrayal In A Spanish Newspaper During Athens 2004 / Montserrat Martin -- The Media As An Authorising Practice Of Femininity: Swiss Newspaper Coverage Of Karin Thürig's Bronze Medal Performance In Road Cycling / Natalie Barker-ruchti -- Reproducing Olympic Authenticity: Representations Of 2004 'olympic Portraits Of Us Athletes To Watch' / Nancy Spencer. Edited By Pirkko Markula. Includes Bibliographical References And Index. Cover......Page 1 Contents......Page 6 Acknowledgements......Page 8 Notes on the Contributors......Page 9 1 Introduction......Page 14 2 Reading Media Texts in Women’s Sport: Critical Discourse Analysis and Foucauldian Discourse Analysis......Page 43 3 Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and Racialised Gaze in Canada......Page 63 4 From ‘Iron Girl’ to ‘Sexy Goddess’: An Analysis of the Chinese Media......Page 83 5 ‘Acceptable Bodies’: Deconstructing the Finnish Media Coverage of the 2004 Olympic Games......Page 100 6 Double Trouble: Kelly Holmes, Intersectionality and Unstable Narratives of Olympic Heroism in the British Media......Page 125 7 Different Shades of Orange? Media Representations of Dutch Women Medallists......Page 145 8 Winning Space in Sport: The Olympics in the New Zealand Sports Media......Page 163 9 Heroes, Sisters and Beauties: Korean Printed Media Representation of Sport Women in the 2004 Olympics......Page 181 10 An Analysis of Amaya Valdemoro’s Portrayal in a Spanish Newspaper during Athens 2004......Page 198 11 The Media as an Authorising Practice of Femininity: Swiss Newspaper Coverage of Karin Thürig’s Bronze Medal Performance in Road Cycling......Page 227 12 Reproducing Olympic Authenticity: Representations of 2004 ‘Olympic Portraits of US Athletes to Watch’......Page 245 F......Page 270 M......Page 271 S......Page 272 V......Page 273 This book examines how women athletes were represented in internationalmedia coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA. This text examines how women athletes were represented in international media coverage during the 2004 Olympics. Through feminist theorising and textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA