Off with Their Heads: Traitors, Crooks, and Obstructionists in American Politics, Media, and Business

What happened to the unity that so blessed America after 9/11? Where did our sense of determination go? Our political, journalistic, and cultural leaders have mounted a campaign to oppose and impede the war on terror that seemed so vital in that rare moment of clarity. This book is my personal cri du coeur about deception in politics, journalism, and business -- especially when it stops us from following through on the work 9/11 has left for us all to do. This book takes on some pretty sacred cows, but it's about time they became fair game. --from the Introduction Are you appalled by the antiwar tone the news media has taken since the war on terror began -- especially "objective" news outlets like the New York Times and the network news? Are you wondering when liberal celebrities like Barbara Streisand, Sean Penn, and Susan Sarandon suddenly became geopolitical oracles whose advice we're supposed to value above the wisdom of tenured experts? Are you at a loss to decide who has betrayed us more outrageously: the French who abandoned us in our time of need, or our own elected officials, who tapped our 401(k) savings and the tobacco-settlement windfall with equal abandon? In Off with Their Heads, syndicated columnist and Fox News Cannel political analyst Dick Morris points an accusing finger at the many ways the public has been lied to and misled, pickpocketed and endangered. Whether it's Bill Clinton, who ignored mounting evidence of impending terrorist catastrophe throughout the 1990s, or the members of Congress, who quietly sold our democracy down the river in exchange for lifetime incumbency, Morris rips the cover off the cowardly and duplicitous figures who have sacrificed America's interests for their own. From private corruption to public treachery, even longtime political buffs will marvel at the astonishing behavior Morris reveals at every level of society -- and at how it threatens to compromise the American way of life. Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today’s new brands and categories – be they products or services – can be most effectively developed from existing products. Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses – in their trademarked witty style – have written the definitive book on branding.What Charles Darwin did for biology,Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.Instead, opportunity lies in the opposite direction -- in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to:Divide and conquerExploit divergenceUse the theories of survival of the firstest and survival of the secondestHarness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding. Are you appalled by the antiwar tone the news media has taken since the war on terror began -- especially "objective" news outlets like the New York Times and the network news? Are you wondering when liberal celebrities like Barbra Streisand, Sean Penn, and Susan Sarandon suddenly became geopolitical oracles whose advice we're supposed to value above the wisdom of tenured experts? Are you at a loss to decide who has betrayed us more outrageously: the French, who abandoned us in our time of need, or our own elected officials, who tapped our 401(k) savings and the tobacco-settlement windfall with equal abandon? In Off with Their Heads, syndicated columnist and Fox News Channel political analyst Dick Morris points an accusing finger at the many ways the public has been lied to and misled, pickpocketed and endangered. Whether it's Bill Clinton, who ignored mounting evidence of impending terrorist catastrophe throughout the 1990s, or the members of Congress, who quietly sold our democracy down the river in exchange for lifetime incumbency, Morris rips the cover off the cowardly and duplicitous figures who have sacrificed America's interests for their own. From private corruption to public treachery, even longtime political buffs will marvel at the astonishing behavior Morris reveals at every level of society -- and at how it threatens to compromise the American way of life. Title from e-book title screen (viewed on May 27, 2004)