O cérebro imperfeito - como as limitações do cérebro condicionam as nossas vidas

A lively, surprising tour of our mental glitches and how they arise. With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses. Este Livro Traz Insights Sobre As Falhas Inerentes Aos Circuitos Neurais E Oferece Ferramentas Que Podem Ajudar No Aprimoramento Das Capacidades Cognitivas. Utilizando Informações Embasadas Em Estudos Científicos, Referências Filosóficas E Antropológicas, O Neurocientista Dean Buonomano Mostra Quais São Os 'pontos Cegos' Do Cérebro Humano E De Que Forma Eles Podem Levar As Pessoas A Tomarem Decisões Equivocadas. O Autor Recorre, Ainda, A Exemplos Para Explicar Como Os Mecanismos Neurológicos Podem Moldar Vidas, Mostrando Como O Funcionamento Do Cérebro Pode Distorcer A Percepção Da Realidade. Neuroscientist Dean Buonomano illuminates the causes and consequences of the brain's imperfections in terms of its innermost workings and its evolutionary purposes. He then examines how our brains function--and malfunction--in the digital, predator-free, information-saturated, special-effects-addled world we have built for ourselves. The memory web Memory upgrade needed Brain crashes Temporal distortions Fear factor Unreasonable reasoning The advertising bug The supernatural bug Debugging.