Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context (BestMasters)

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners' work. Contents " The Concept of Nudging " Behavioral Impact in Management Accounting " Qualitative Study - Status Quo in Management Accounting " Experiment - Effect of Nudges in Management Accounting " Critical Reflection of the Approach Target Groups " Lecturers, students and practitioners in the field of management accounting, accounting, controlling and behavioral economics The Authors Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany. Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany. They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.-- Provided by publisher Table of Contents 6 List of Abbreviations 7 List of Symbols 7 List of Figures 8 List of Tables 9 1 Introduction 10 2 Part I: Literature Overview 13 2.1 The Concept of Nudging 13 2.1.1 Origin and Definition 13 2.1.2 Heuristics and Biases 18 2.1.3 Perception 21 2.2 Behavioural Impacts in Management Accounting 23 2.2.1 Drivers of Behavioural Issues 23 2.2.2 Heuristics and Biases in Management Accounting 25 2.2.3 Status quo of Nudging Application and Other Solutions 29 3 Part II: Qualitative Study - Status quo in Accounting 32 3.1 Methodology of the Qualitative Study 32 3.1.1 Interview Goal and Research question 32 3.1.2 Research Method 32 3.1.3 Sampling and Questions 35 3.2 Analysis of the Qualitative Study - Key Insights 37 3.2.1 Common Behavioural Biases in Accounting 37 3.2.2 Application of Nudging in Companies in Germany 42 3.3 Limitations of the Qualitative Study 49 3.4 Intermediate Conclusion 51 4 Part III: Experiment - Effect of Nudges in Accounting 53 4.1 Methodology of the Experiment 53 4.1.1 Experiment Goal and Hypothesis 53 4.1.2 Settings and Conditions 55 4.1.3 Case and Treatments 58 4.2 Analysis Approach 61 4.3 Limitations of the Experiment 65 5 Critical reflection 67 6 Conclusion 70 List of References 73 Appendix 83 Front Matter ....Pages I-XI Introduction (Susanne Rauscher, Annika Zielke)....Pages 1-3 Part I: Literature Overview (Susanne Rauscher, Annika Zielke)....Pages 5-23 Part II: Qualitative Study – Status quo in Accounting (Susanne Rauscher, Annika Zielke)....Pages 25-45 Part III: Experiment – Effect of Nudges in Accounting (Susanne Rauscher, Annika Zielke)....Pages 47-60 Critical reflection (Susanne Rauscher, Annika Zielke)....Pages 61-63 Conclusion (Susanne Rauscher, Annika Zielke)....Pages 65-67 Back Matter ....Pages 69-130