No logo, no space, no choice, no jobs : taking aim at the brand bullies

this is more than just a "worthy" book, it's also a good read. The new introduction extends the thesis to politics, and to Barack Obama's campaign specifically. This is the kind of thing we should occasionally read to keep in touch with our world - and it's more than a should, I want to re-emphasize. The research is impeccable, but doesn't intrude itself into your reading. By which I mean, it doesn't feel as though you are reading a text book. It is thought provoking, a little bit shocking - okay, more than a little bit - and you will be very glad that you read it. The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago. From the Trade Paperback edition The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products. 28-year-old writer and journalist Naomi Klein describes that much-maligned, much-misunderstood generation coming up behind the slackers. Theirs is a world in which all that is alternative is sold, where innovation is adopted by faceless corporations 28-year-old writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold, where innovation is adopted by faceless corporations as a marketing tool