Niche marketing for coaches : a practical handbook for building a life coaching, executive coaching or business coaching practice

Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.As you read through the pages, you’ll discover how to:• Identify your own, personal niche• Use the marketing techniques which work best for coaches• Anticipate your prospective clients’ wants and needs• Work with coaching tools and models when planning your marketing strategy• Set your coaching rates and put packages together• Win business from individuals, sole traders, and large organizations• Write press releases, brochures, websites, sales lettersand much, much more Praise for Niche Marketing For Coaches and Hannah McNamara......Page 5 Acknowledgements......Page 9 Contents......Page 11 Introduction......Page 19 Section 1 Getting Your Ducks in a Row......Page 27 chapter one Using Coaching Tools......Page 29 chapter two Choosing Your Niche......Page 45 chapter three Positioning......Page 59 chapter four Pricing......Page 73 Section 2 Start Shooting Those Ducks!......Page 91 chapter five Your Marketing Message......Page 93 chapter six Networking......Page 103 chapter seven Public Relations (PR)......Page 131 chapter eight Public Speaking......Page 147 chapter nine Getting Started on the Internet......Page 159 chapter ten Other Marketing Methods......Page 189 chapter eleven Asking for the Business!......Page 199 chapter twelve Creating Your Marketing Plan......Page 217 chapter thirteen Making It Happen!......Page 235 The Coach Files......Page 237 Suggested Reading......Page 255 Are You a Member Yet?......Page 258 Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, youll discover how Identify your own, personal niche Use the marketing techniques which work best for coaches Anticipate your prospective clients wants and needs Work with coaching tools and models when planning your marketing strategy Set your coaching rates and put packages together Win business from individuals, sole traders, and large organizations Write press releases, brochures, websites, sales letters and much, much more A practical handbook for building a life coaching, executive coaching or business coaching practice, this title shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice