NFTs Are a Scam / NFTs Are the Future: The Early Years: 2020-2023

The national bestselling author and streetwear entrepreneur Bobby Hundreds’s manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space. Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now, fans could not only directly support artists and creators, but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before. But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things. In NFTs Are a Scam / NFTs Are the Future , Bobby digs deep into these questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age. Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what’s been going on—and why it’s worth paying attention to—it is the perfect primer. The nationally bestselling author and streetwear entrepreneur Bobby Hundreds's manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space. Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and creators but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before. But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things. In NFTs Are a Scam / NFTs Are the Future , Bobby digs deep into these questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age. Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what's been going on—and why it's worth paying attention to—it is the perfect primer. National bestselling author and streetwear entrepreneur Bobby Hundreds's manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space. Part memoir, part manifesto, NFTs Are a Scam is the story of Bobby Hundreds's journey into NFTs, Web3, and the Metaverse from 2020 to 2022. Hundreds's first memoir, This is Not a T-Shirt , told his streetwear brand's story of community, commerce, and style. Now, he wants to tell the story of when a community itself builds the brand. In NFTs Are a Scam , Hundreds's shares his thoughts and philosophy around a decentralized, digital revolution. Are NFTs a cult or a religion? And who do their followers pray to? Hundreds confronts the roles of NFTs, blockchain, cryptocurrencies, sustainability, and legitimacy in this growing industry where jpegs sell for millions of dollars. For those looking to build in the space, he incorporates insights and takeaways from building his own NFT collection. Hundreds offers the insider take on it all through longform essays, diary entries and interludes, and in-depth interviews with notable personalities in the NFT world's critics, champions, and collectors. NFTs Are a Scam captures a critical inflection point in culture where modern history pauses to take a break. Is this technology an elaborate hoax or the makings of The Next Internet? Includes black-and-white images **The national bestselling author and streetwear entrepreneur Bobby Hundreds’s manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.**__NFTs Are a Scam / NFTs Are the Future__