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no More Punch Lines That Just Slipped Away. No More Names On The Tip Of Your Tongue. No More Senior Moments! Drawing On Cutting-edge Neurological Research, How To Keep Your Brain Alive: 83 Neurobic Exercises Brings Help To Everyone Whose Memory Is Starting To Slip. Devised By Dr. Lawrence Katz, A Professor Of Neurobiology At Duke University Medical Center, And Manning Rubin, Author Of 60 Ways To Relieve Stress In 60 Seconds , Here Is A Regimen Of Mental Cross-training That Can Be Done Anywhere, By Anyone, At Any Time Of Day. The Premise Is Simple: When You Exercise The Brain, You Release Natural Growth Factors Called Neurotrophins, Which In Turn Enhance The Brain's Level Of Fitness. And Nothing So Easily Stimulates The Brain As Breaking Routines And Using The Five Senses In New And Unexpected Ways. So If You're Right-handed, Wake Up Tomorrow And Brush Your Teeth With Your Left Hand. Or Close Your Eyes Before You Get Into The Car And Then Get The Key Into The Ignition. Every Time You Open A New Circuit In Your Brain, It's Like Doing A Round Of Mental Sit-ups, Without The Pain. 68,000 Copies In Print. OVER 40? GETTING FORGETFUL? TROUBLE LEARNING NEW TRICKS? Introducing Neurobics, a unique brain exercise program based on the latest neuroscience research. These deceptively simple exercises help stimulate the production of nutrients that grow brain cells to keep the brain younger and stronger. Neurobics uses the five senses in unexpected ways and shakes up everyday routines. The exercises are offbeat, fun, and can be done anywhere, anytime. The result: a mind fit to meet any challenge-whether it's remembering a name, mastering a new computer program, or staying creative in your work. This selection of neurobic exercises aims to help everyone whose memory is slipping with a regimen of mental cross-training that can be done anywhere, by anyone at any time. The premise is: exercising the brain releases natural growth factors, which enhance the brain's level of fitness. The first time you forget the name of a person you should know, a movie title, or an important meeting, you're likely to exclaimonly half-jokingly"I'm losing it! Offers unusual tasks designed to stimulate brain cell growth