Newspapers: A Lost Cause? : Strategic Management of Newspaper Firms in the United States and The Netherlands

__Newspapers: A Lost Cause?__ describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills. Front Matter....Pages N1-viii The Newspaper Industry in a State of Flux....Pages 1-14 The Economic Fundamentals of Newspaper Publishing....Pages 15-51 The Industrial Context of Newspaper Firms....Pages 53-93 Vertical Integration and Horizontal Mergers and Acquisitions....Pages 95-124 Expansion Strategies of Newspaper Firms: Diversification and Innovation....Pages 125-164 Change of the Newspaper Firm in the 1990s (and Beyond)....Pages 165-194 Epilogue The Myth of The Death of Newspapers....Pages 195-201 Back Matter....Pages 203-251