New strategies for reputation management : gaining control of issues, crises and corporate social responsibility

Книга New Strategies for Reputation Management: Gaining Control of Issues,... New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social ResponsibilityКниги Менеджмент Автор: Andrew Griffin Год издания: 2008 Формат: pdf Страниц: 176 Размер: 1,3 Mb ISBN: 074945007X Язык: Английский0 (голосов: 0) Оценка:A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. "New Strategies for Reputation Management" shows executives how to take the initiative in strategically managing a businesss reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today's information age. He describes a host of new and robust methods that will ensure a company's reputation can withstand the major crises and unforeseen events that threaten it. Covering both practical and strategic issues, "New Strategies for Reputation Management" explains how to deal effectively with unexpected crises. It also describes what strategies can build a company's good reputation at other times. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide for managing a company's reputation for success. "New Strategies For Reputation Management" shows you how to take the initiative in strategically managing your business' reputation. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Only 31 percent of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. Covering both practical and strategic issues, "New Strategies For Reputation Management" will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide to the field which will enable you to manage your company's reputation for success

A damaged reputation can severely hurt the bottom line.  Most corporations value their reputations accordingly.  New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation.

 

Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age.  He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it.

 

Covering both practical and strategic issues, New Strategies For Reputation Management explains how to deal effectively with unexpected crises.  It also describes what strategies can build a company’s good reputation at other times.  International case studies and hundreds of examples drawn from the author’s extensive experience in the field make this book an effective guide for managing a company’s reputation for success.

A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a companys reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for todays information age. He describes a host of new and robust methods that will ensure a companys reputation can withstand the major crises and unforeseen events that threaten it. Covering both practical and strategic issues, New Strategies For Reputation Management explains how to deal effectively with unexpected crises. It also describes what strategies can build a companys good reputation at other times. International case studies and hundreds of examples drawn from the authors extensive experience in the field makethis book an effective guide for managing a companys reputation for success. Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. "This challenging new title argues that current practices in reputation management are inefficient and flawed. All the investment in crisis management procedures, complex issues management systems and lofty social responsibility commitments is not translating into improved reputations." "Why? The world has changed. Demands are higher. Information can be disseminated at dizzying speed. Social attitudes are changing. The spotlight on corporate performance is more intense. In this changing context, companies have allowed other to set agendas, reshape reputations and deepen the corporate crisis of confidence." Andrew Griffin shows how to take the initiative in strategically managing your business's reputation. He shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises