New Media Spectacles and Multimodal Creativity in a Globalised Asia: Art, Design and Activism in the Digital Humanities Landscape (Digital Culture and Humanities Book 3)

This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia. This follows the rise of new art forms and social media platforms in wake of rapid and ongoing digitisation, which has, in turn, produced far-reaching implications for changing media ownership and its role in social, cultural, economic, as well as political activities. New challenges arise every day in relation to digital art and design practices and social media communications, and their respective impact on identity politics. This book showcases a diverse range of interdisciplinary research on these concomitant changes and challenges associated with digital media and technologies within the context of a globalised Asia. The case studies included present perspectives on Asia’s evolving digital humanities landscape from Hong Kong, China, India, Korea and from across Southeast Asia, with topics that tackle organisational digital marketing, brand advertising and design, mobile gaming, interactive art, and the cultural activities of ethnic and sexual minority communities in the region. This book will of interest to scholars in digital humanities focused on new media and cultural studies. Series Editor’s Preface Acknowledgements Introduction: New Art Forms and New Media Spectacles in the Age of Digitization Part I: New Spectacles and Multimodal Creativity in Social Media Part II: Art, Design, and Media Communication in the Digital Age Final Remarks References Contents Part INew Spectacles and Multimodal Creativity in Social Media 1 Ethnic Minority Youth as Digital Cultural Participants: Toward a Critical Indicator Study Introduction Understanding Cultural Participation Social Capital and Social Distance Cultural Identity Method Sample Measures Findings Patterns of Online Cultural Activities Patterns in Social Capital Cultural Identity Discussion Limitations and Future Research References 2 Decoding Internet Rumours in the Twenty-First Century: An Interdisciplinary Examination of Social Media Introduction The Role(s) of Social Media in Social Movements Theoretical Framework of Internet Rumour Spread Decoding Internet Rumours Method Analysis of Word Frequency Analysis of Themes Results Prominent Words Appeared Thematic Analysis Discussion Limitations and Suggestions for Further Research Conclusion Appendix 1 Appendix 2 Appendix 3 References 3 Untouchable, or Merely Untouched? Satirical News Websites and Freedom of Expression Limitations in Southeast Asia in the Age of Online “Fake News” Introduction Satirical News: Toward a Definition from Existing Scholarship Online Satirical News: From the US to Southeast Asia (Possible) Legal Challenges Faced by Satirical News Websites So, What’s News? New Nation Not the Nation The Tapir Times Pos Ronda Beyond the Jokes: An Anti- “Fake News” Genre Conclusion References 4 Intersections of Protest, Art and Networked Space: Analysis of the Artistic Protest Post Carnival Introduction Post Carnival: Artists’ Protest Against Moral Policing Dissent and Art in Digital Media Art in the Public Space Spectacle in the Age of Late Capitalism Method Analysis Post Carnival: Dissent by Artivists Production of Physical and Digital Spaces Through Post Carnival Territorializing and Deterritorializing Public Spaces Spectacularization of Post Carnival Conclusion References 5 Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts Introduction Background of Multimodal Analysis The 1980s and 1990s: The Formation The 2000s: The Intersemiosis The Post-2010s: The Application in Digital Multimodality Analytical Framework for Creativity in Multimodal Texts (AFCMT) in Brief Simplifying AFCMT for Teaching and Learning Chase Jarvis’s Twitter post: An exemplar of digital multimodal creativity Analysing Multimodal Creativity in Social Media Posts “Re-creativity” as political satire in Hong Kong: Cantopop song title neologistically retitled Ten Billion Negative Power Fighter: Dragon Ball Z manga parody by a Hong Kong Facebook comic artist “Working after hurricane” movie poster parodies: post-Super Tyhpoon Mangkhut reactions from the Hong Kong netizens Conclusion References Part IIArt, Design, and Media Communication in the Digital Age 6 The Two Logics of the “Lion Rock Spirit” Re-Represented by FortunePharmHK’s Branding Television Commercial Introduction Rise of Localism and the Identity Crisis The Two Logics of the Lion Rock Spirit Recreation of the Lion Rock Myth Semiotic Project for Branding and Identification Conclusion References 7 Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications Introduction The Influence of Cultural Recognition and Emotion on Interactive Communication The Influence of Cultural Recognition on Interactive Communication Design The Infusion of Cultural Recognition and Emotion into Interactive Communication Design Processes A Sample Student Project on Cultural Recognition and Emotion Conclusions References 8 Brand Design Directionality in Korea in the Digital Age Brand Digitization Reflection of Locality and Digital Lifestyle Repeated On-Offline Branding Conclusion References 9 Creative Base Design: A New Form of Self-Expression in Competitive Games Introduction Background Key Research Questions Method and Methodology Literature Review The Elements that Make the Game Types of Players Expression as a Pleasure of the Game Participatory Creation and Re-creation Game Culture and Subculture From Pointillism to Pixel to Isometric Image Gestalt Visual Principles and Colour Depth Base Design as Global Celebration of Regional Culture Base Design as Self-Expression Gestalt Principle of Figure and Ground for Depth Depth of Colour Messages from the Base Conclusion References 10 Digital Materiality of Chinese Characters in Text-Based Interactive Art Introduction: Digital Materiality Problems of Digital Literature and Digital Art Focus of Attention The Unstable Nature of Chinese Graphemes The Digital Materiality of Chinese Characters No Longer RIGHT Shang Da Ren The Identical Text/Scriptons Conclusion References 11 WeChat Marketing Case Study: How to Use Social Media to Communicate with Virtual Audiences in China Introduction Literature Review Social Media Types Digital and Social Media Marketing Three Ways to Approach WeChat Marketing WeChat Marketing Case Study: Hong Kong Trade Development Council Research Design and Methodology Research Results WeChat Communication Model WeChat Marketing Message Strategy Strategy 1: Content Variety Strategy 2: The Use of Visual Aids Conclusion Limitations and Future Studies References 12 What Are You Looking for? Understanding the Uses and Gratifications of Blued in Mainland China Background Blued: China’s Leading LBRTD Application Literature Review: The U&G of LBRTD Apps Study 1 Pilot Study Online Survey Participants Measures Findings Study 2 Findings Discussion Limitations Future Research Appendix: Measures of Blued Use Gratifications References