New Media and Chinese Society (Communication, Culture and Change in Asia, 5)

This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon. The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world. Front Matter ....Pages i-xvii Front Matter ....Pages 1-1 Media Evolution from the Perspective of Scientific and Technological Development (Manli Cheng, Xiaohang Zhao)....Pages 3-9 New Media, Market Competition, and Media Diversity: An Examination of Taiwan’s Terrestrial TV Market from 1986 to 2002 (Shu-Chu Sarrina Li, Yi-Ching Liu, Chen-Yi Lee)....Pages 11-32 Blue or Red Sea? An Analysis of Chinese Mobile Radio Industry (Laihui Yu, Mengfei Luan, Siyu Wang)....Pages 33-52 Front Matter ....Pages 53-53 Social Media Use, Political Efficacy, and Political Participation in China: The Moderating Role of Need for Orientation (Lu Wei, Lu Zhao)....Pages 55-73 Intermittent Use of Social Media: Facebook and Weibo Use, Their Predictors and Social and Political Implications (Yinjiao Ye, Mingxin Zhang)....Pages 75-93 New Media’s Impact on China from a Culture Perspective (Yi Xu, Weimin Zhang)....Pages 95-119 An Analysis of Moral Coercion in the Context of Media Socialization (Peiren Shao, Yujun Wang)....Pages 121-135 The Changes and Deviations of Political Discourse Employed in Government Communication in the Internet Age (Xiaohong Wang)....Pages 137-147 Challenges to China’s Diplomacy in the Context of New Media (Xiaomeng Song, Min Zhou)....Pages 149-164 Front Matter ....Pages 165-165 Digital Photography and Memory Practice in Contemporary Chinese Families (Rui Yang, Yiqing Hu)....Pages 167-183 WeChat and Distant Family Intergenerational Communication in China: A Study of Online Content Sharing on WeChat (Baohua Zhou, Shihui Gui)....Pages 185-206 A Study on Chinese Mobile Internet Users’ Continuance Intention of Online Brand Community (Yuanbing Deng)....Pages 207-219 Front Matter ....Pages 221-221 To Stick or to Switch: Understanding Social Reading Apps Continuance by Evidence Collected from Chinese College Students (Wu Li, Xingxing Wu, Anhui Wang)....Pages 223-237 Shaping Music Consumption in China’s New Media Era: Use, Exchange, and Identity (Mengyu Luo)....Pages 239-254 To Collaborate or Not? A Study of Motivations for Collaborative Knowledge Production in Cyberspace (Jia He, Le Wang)....Pages 255-270 A Study on the Effectiveness of We-Media as a Platform for Intercultural Communication (Yanran Sun, Fei Jiang)....Pages 271-284 Back Matter ....Pages 285-290