New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in ... of the Academy of Marketing Science)

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the __Journal of the Academy of Marketing Science (JAMS)__ and __AMS Review__. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled __New Meaning for Marketing in a New Millennium__. Front Matter....Pages i-xxix The business-to-business vs. consumer marketing debate: A prime opportunity for teaching creativity....Pages 1-1 Value of Group Projects — Australian and Asian Students Compared....Pages 2-6 Determinant Skills for Developing Effective Marketing Curriculum....Pages 7-11 Determinants of Teenagers’ Brand Buying Behavior — Development of a Structural Equation Model....Pages 12-16 College Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing....Pages 17-24 The Adolescent’s Influence on the Acquisition of Family Electronic Equipment....Pages 25-30 Market orientation, top management emphasis, and performance within University Schools of Business: An examination of correlations for three markets....Pages 31-31 A Counter-Chaos Marketing Strategy: Survival and Success in Turbulent Markets....Pages 32-34 Market segments: Revealed or constructed?....Pages 35-35 The Effectiveness of the Implementation of a Competitive Marketing Strategy — a Model....Pages 36-40 Designing Retail Shopping Experiences: An Application of Experiential Learning Theory....Pages 41-48 An Exploration into the Potential of Empathy for the Selection of Retail Employees....Pages 49-49 Customer Automatic Thinking and Store Choice....Pages 50-55 Timing, congruence, attractiveness and value: The impact of premium Characteristics on consumers’ perceptions of sales promotions....Pages 56-56 Incorporating Confidence and Competition in Attitude Models to Predict Customer Intentions Toward Retailers....Pages 57-57 A Conceptualization of the Influence of Culture Upon the Customer Value Hierarchy....Pages 58-63 The dependence between disturbances in supply chains....Pages 64-64 An integrated model of channel conflict....Pages 65-65 An exploratory investigation into the marketing practices of small Asian-Owned Retail Businesses in the U.K....Pages 66-66 Does intensity of personally felt emotions matter more than nature of emotions to influence attitude toward the ad (Aad) and attitude toward the brand(Ab)?....Pages 67-67 Agency Creative Identities and Risk Taking....Pages 68-68 Developing effective slogans for the African tourism industry: Analysis of Cohort Perceptions and Reactions....Pages 69-69 Eco-Oriented Corporate Culture: A Critical Evaluation....Pages 70-70 Attitudes and Behaviors of College Students in Regards to the Environment and Recycling....Pages 71-79 Environmental Collaboration: The Role of Green Alliance Catalyzing Entrepreneurs....Pages 80-86 An Exploration of Consumers’ Experiences During and after a Natural Disaster: A Case Study in Central Florida....Pages 87-88 Pricing Strategy in a Clearance Period....Pages 89-93 Framing Deals to Influence Consumers’ Buying Intentions: An Exploratory Study....Pages 94-99 An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements....Pages 100-100 The Impact of Advertising on the Success of Brand and Line Extensions....Pages 101-101 Enhancing Brand Preference Through Sponsorship: A Self-Congruity Model....Pages 102-102 Unintended Consequences of the U.S. Television Ratings System....Pages 103-103 Attitude Toward Advertising: Race and Gender Differences....Pages 104-110 Unique Positioning to an Elusive Market: Targeting Teenagers....Pages 111-117 Customer Organizational Commitment’s Impact on Consumers’ Ethical Judgments....Pages 118-118 The Value of Corporate Citizenship to Business Customers: Research Directions....Pages 119-123 Need for Cognition, Information and Moral Decision Making in Marketing Exchange: A Partial Model....Pages 124-130 A Conjoint Clusterwise Regression Analysis of Business Ethical Tolerance....Pages 131-131 Making a Difference: A Non-Governmental Organization’s Campaign to Save the Ozone Layer....Pages 132-133 A Multicultural Investigation into Consumer Environmental Concern: A Follow up Study....Pages 134-136 Determinants of Ethnocentric Tendences in Purchasing Behaviour in the Republic of Croatia....Pages 137-142 A Wakening the Tiger: Managing South East Asian Brands in the Global Economy....Pages 143-143 A Closer Look at E-Shopping: Segmenting by Browsing and Purchasing Patterns....Pages 144-144 A Comparative Study of Online Shoppers and Store-Prone Shoppers....Pages 145-149 Internet-Based Customer Service Systems: What are They and When are They Successful? 1 ....Pages 150-153 Exploring Piracy Purchase Intensions: The Case of VCDs....Pages 154-154 The Decision Process in the Selection of a Wedding Gown....Pages 155-155 Two Strategies of Consumer Search: How Customers find E-Commerce Sites....Pages 156-158 Marketing Implications of the Federal Trademark Dilution Act: An Empirical Investigation of Definitional and Measurement Issues....Pages 159-163 The Role of Organization Mission and Commitment to Excellence in the Innovation Process in a Non-Profit Motivated Organization....Pages 164-165 Impact of Top Management–s Myopic Behavior on Organizational Market Orientation: A Conceptual Model....Pages 166-172 A Meta-Theory of Marketing Performance Audits....Pages 173-177 Local Retail Segmentation using the CETSCALE: A Test of Comparative Advertising Effectiveness in the Domestic Versus Imported Luxury Sedan Market....Pages 178-178 Managing Trade Promotions in Marketing Channels: Antecedents to Participation Decisions....Pages 179-179 The Attractiveness of a Business Philosophy: The Case of ECR....Pages 180-180 Individual Factors Explaining Colombian Moviegoers– Consultation of Film Critics....Pages 181-185 Summary Brief — The Brand Personality as a Basis for Consumer-Brand Relationships....Pages 186-190 What is Best: French, English, or Spanish? Examining the Relationship between Language and Consumer Brand Evaluations....Pages 191-191 Export Sales Unit Effectiveness: The Influences of Export Sales Organization Design, Management Control, and Managerial Characteristics and Behaviors....Pages 192-192 Revisiting the Concentration versus Spreading Debate: An Investigation into the Overseas Market Servicing Strategies of Queen’S Award for Export Winners....Pages 193-193 Differences between Low vs. High-Performance Exporters: A case of Chinese State-Owned Enterprises....Pages 194-200 The Effect of Information Technology on Salesperson Performance....Pages 201-201 Taking Another Look at Organizational Commitment....Pages 202-202 Commercial Comprehension; A Viable Construct for Salesperson Selection?....Pages 203-209 Charitable Behavior and Rationality: Individual Contributions to Public Goods, the Case of the Georgia Public Television....Pages 210-210 An Exploration of Consumers’ Experiences During and After a Natural Disaster....Pages 211-211 Online Purchase Decision and Its Implication on E-Tailing Strategies....Pages 212-217 Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix....Pages 218-222 Information Technology and Inventory Management: The Case for Contemporaneous Speculation in Retailing Channels....Pages 223-223 Female Gender Images in Australian Advertising: A Comparison of Magazines Targeting Children and Teenagers....Pages 224-224 Advertising Imagery Employed by Disaster Relief Organisations and Media Stereotyping of the Recipients of Aid....Pages 225-229 A Three-Country Study of Consumers’ Ethical Ideology: Brunei, Britain and Hong Kong....Pages 230-230 The Influence of Gender on Buyer-Seller Relationships in Business to Business....Pages 231-231 Commercializing Innovations in SME–s: Insights into Australian Marketing Innovation....Pages 232-237 Instructional Philosophy....Pages 238-238 Teaching philosophy....Pages 239-239 I am a Bridge: Overview of Teaching Philosophy....Pages 240-240 Teaching Philosophy....Pages 241-241 An Introduction to E-Services: The ABCs of an E-CRM Ecosystem....Pages 242-242 Service Reliability and the Market Orientation- Performance Link....Pages 243-243 Soliciting Charity as Supplemental Revenue: An Integrated Model of Service Delivery and Philanthropic Factors....Pages 244-244 Familiarity With and Evaluation of “E” Versus Brick and Mortar Stores: An Exploratory Investigation....Pages 245-250 The Internet, Role Overload and Convenience Consumption: Evidence from Australia....Pages 251-256 The Use of the Internet as a Subjective Leisure Experience a Study of Australian University Students....Pages 257-257 Internet Usage within B2B Exchange Partnerships: A Concecptual Model and Research Propositions....Pages 258-258 Familiarity, Leisure, Role Overload, Communication, and Opportunism: Uses and Misuses of the Internet....Pages 259-262 The Role of Spectators’ Attitudes Toward Commercialization on the Effectiveness of Corporate Sponsorhip of Sporting Events....Pages 263-263 Pursuing the Ultimate free Agents in the New Millennium: Fans....Pages 264-264 Sports Marketing: Services Marketing 20 Years Later?....Pages 265-265 The Moderating Role of Service Environment on the Customer Share → Customer Commitment Relationship....Pages 266-271 An Integrated Framework to Achieve Effective Problem Solving: From Basic Research to Decision Making and Viceversa....Pages 272-276 Alcohol, Advertising and the Theory of Exchange....Pages 277-281 The Incorporation of a Trend Dimension in Multi-Item Measures....Pages 282-282 A Suggested Standard Error for Interaction Coefficients in Latent Variable Regression....Pages 283-288 MEC Restrictions: Interpretation, Analysis and Solution....Pages 289-289 Do Satisfaction Claims Affect Consumers’ Responses in Servicescapes?....Pages 290-295 “Waiter, There’s a Dead Fly in my Soup:” Facility-Based Failures and Recovery Strategies....Pages 296-296 Emotions as Tools: A Conceptual Framework of Consumers’ Use of Emotions in Service Contexts....Pages 297-298 Poster Session: Measuring the Acceptance of Functional Food Innovations - Presentation of a Model For Future Research....Pages 299-299 Back Matter....Pages 301-302 "Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium."-- Provided by publisher