New Korean Wave : Transnational Cultural Power in the Age of Social Media

The 2012 Smash Gangnam Style By The Seoul-based Rapper Psy Capped The Triumph Of Hallyu, The Korean Wave Of Music, Film, And Other Cultural Forms That Have Become A Worldwide Sensation. Dal Yong Jin Analyzes The Social And Technological Trends That Transformed South Korean Entertainment From A Mostly Regional Interest Aimed At Families Into A Global Powerhouse Geared Toward Tech-crazy Youth. Blending Analysis With Insights From Fans And Industry Insiders, Jin Shows How Hallyu Exploited A Media Landscape And Dramatically Changed With The 2008 Emergence Of Smartphones And Social Media, Designating This New Korean Wave As Hallyu 2.0. Hands-on Government Support, Meanwhile, Focused On Creative Industries As A Significant Part Of The Economy And Turned Intellectual Property Rights Into A Significant Revenue Source. Jin Also Delves Into Less-studied Forms Like Animation And Online Games, The Significance Of Social Meaning In The Development Of Local Korean Popular Culture, And The Political Economy Of Korean Popular Culture And Digital Technologies In A Global Context-- Since The 1990s Korea Has Emerged As A Production Center For Transnational Popular Culture, With Western Audiences Enjoying Local Cultural Genres Like Tv Dramas And Pop Music (k-pop). From 1997 To 2007 The Korean Wave (hallyu) Focused On The Export Of Film And Tv Programs. Hallyu After 2008 Diversified Amid Changing Digital Technologies And Cultural Politics. Korean Smartphones And Social Networks Have Become Major Components Of Hallyu. As With Psy's Gangman Style, Social Media Have Shifted The Global Cultural Flow Of Popular Culture. Jin Analyzes The Social And Tech Trends Behind Hallyu's Global Reach, Emphasizing The Strong Connection Between Technology-avid Youth And Fandom In Different Parts Of The World. Jin Argues For A Distinction Between Hallyu 1.0 And Hallyu 2.0, Marking The Emergence After 2008 Of Different Cultural Forms. He Blends Analysis On The Export And Reception Of Korean Films, Pop Music, Tv Programs, Online Gaming, And Animation With Insights From Interviews With Fans And Media Industry Personnel To Tell How The Korean Cultural Industry Grew From A Relatively Overlooked Sector To A Global Success Story-- Part I. The Political Economy Of Cultural Industries -- 1. The Rise Of The New Korean Wave, P.3 -- 2. Cultural Politics In The New Korean Wave Era, P.20 -- Part Ii. Transnational Popular Culture -- 3. Transnational Television Programs, P.43 -- 4. Cultural Globalization In Korean Cinema, P.68 -- 5. Hybrid Local Animation's Global Appeal, P.91 -- 6. Critical Discourse Of K-pop Within Globalization, P.111 -- Part Iii. Digital Korean Wave -- 7. Digital Hallyu 2.0: Transnationalization Of Local Digital Games, P.133 -- 8. Global Penetration Of Korea's Smartphones In The Social Media Era, P.151 -- Conclusion, P.169. Dal Yong Jin. Includes Bibliographical References And Index. The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.| Cover Title Contents Preface Part I. The Political Economy of Cultural Industries 1. The Rise of the New Korean Wave 2. Cultural Politics in the New Korean Wave Era Part II. Transnational Popular Culture 3. Transnational Television Programs 4. Cultural Globalization in Korean Cinema 5. Hybrid Local Animation's Global Appeal 6. Cultural Discourse of K-pop within Globalization Part III. Digital Korean Wave 7. Digital Hallyu 2.0: Transnationalization of Local Digital Games 8. Global Penetration of Korea's Smartphones in the Social Media Era Conclusion Notes References Index |" New Korean Wave is an invaluable resources for students and faculty studying international media, culture, and communication." — Journal of Film and Video "In recent years, the Korean wave, Hallyu , has emerged as a major Asian presence on the media globe but its political economy has largely been ignored. Dal Yong Jin's excellent study fills this gap in international scholarship: highly recommended."—Daya Thussu, University of Westminster, London "In a concise and illuminating book that unpacks the evolution of the Korean Wave, Jin deftly highlights the key factors that have fueled the rise of South Korea as a major player in the global market place for popular culture."—Hyung-Gu Lynn, University of British Columbia | Dal Yong Jin is an associate professor of communication at Simon Fraser University. He is the author of Digital Platforms, Imperialism, and Political Culture . "Since the 1990s Korea has emerged as a production center for transnational popular culture, with Western audiences enjoying local cultural genres like TV dramas and pop music (K-pop). From 1997 to 2007 the Korean Wave (Hallyu) focused on the export of film and TV programs. Hallyu after 2008 diversified amid changing digital technologies and cultural politics. Korean smartphones and social networks have become major components of Hallyu. As with Psy's "Gangman Style," social media have shifted the global cultural flow of popular culture. Jin analyzes the social and tech trends behind Hallyu's global reach, emphasizing the strong connection between technology-avid youth and fandom in different parts of the world. Jin argues for a distinction between Hallyu 1.0 and Hallyu 2.0, marking the emergence after 2008 of different cultural forms. He blends analysis on the export and reception of Korean films, pop music, TV programs, online gaming, and animation with insights from interviews with fans and media industry personnel to tell how the Korean cultural industry grew from a relatively overlooked sector to a global success story"-- Provided by publisher Cover 1 Title 4 Contents 6 Preface 8 Part I. The Political Economy of Cultural Industries 12 1 The Rise of the New Korean Wave 14 2 Cultural Politics in the New Korean Wave Era 31 Part II. Transnational Popular Culture 52 3 Transnational Television Programs 54 4 Cultural Globalization in Korean Cinema 79 5 Hybrid Local Animation’s Global Appeal 102 6 Cultural Discourse of K-pop within Globalization 122 Part III. Digital Korean Wave 142 7 Digital Hallyu 2.0: Transnationalization of Local Digital Games 144 8 Global Penetration of Korea’s Smartphones in the Social Media Era 162 Conclusion 180 Notes 188 References 198 Index 222