NEW DEVELOPMENTS IN THE BREWING INDUSTRY: THE ROLE OF INSTITUTIONS AND OWNERSHIP; ED. BY ERIK STROJER MADSEN

Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of these companies’ operations by the public, whereas the owners and their managers adapt to these external challenges but also follow their own agenda in setting up strategies for innovation, marketing, takeovers, etc. The 13 chapters in this book cover changes in a range of institutions, such as excise tax, zoning regulation, trade liberalization, consumers’ habits and tastes for beer and sales regulation of alcohol. The responses from the breweries has included a craft beer revolution with a surge in demand for special flowered hops, a globalization strategy from the macrobreweries, outsourcing by contract brewing and knowledge exchange for small-sized breweries, etc. The book consists of two parts. The first includes chapters primarily focusing on institutions, whereas the chapters in the second part take mainly an ownership perspective. The book’s contribution lies primarily in an analysis of the link between institutions and governance, pointing to how the most successful breweries have adapted to the external changes in institutions in the brewery sector. Title_Pages Preface List_of_Figures List_of_Tables List_of_Contributors IntroductionInteractions_Between_Institutions_and_Governance_Management_in_the_Brewing_Industry Beer_Brands_from_the_Perspective_of_Young_Consumers_in_Croatia_with_an_Emphasis_on_Gender_Differences Navigating_the_Regulatory_Environment_in_American_Urban_AreasThe_Case_of_American_Craft_Breweries The_Dynamics_of_the_Hops_Industry Science_Knowledge_Exchange_in_BrewingThe_Case_of_the_European_Brewery_Convention_Congress Price_Promotions_in_Space_and_TimeSome_Evidence_for_the_German_Beer_Market Brewing_Industry_Concentration_and_the_Introduction_of_the_Beer_Excise_in_Australia_and_New_Zealand_in_the_Late_Nineteenth_Century The_largest_beer_bottler_in_the_worldDeveloping_Whitbread__Cos_Bottling_Operation_18691914 Branding_and_Consolidation_in_the_Global_Beer_Market Industry_Concentration_and_the_Entry_of_Craft_Producers_into_the_Global_Beer_Market Contract_Brewing_and_Its_Implications_for_the_Beer_Industry The_Internationalization_of_Craft_Beer Corporate_Governance_and_Internationalization_in_Japanese_Brewing_CompaniesThe_Cases_of_Suntory_and_Kirin_Breweries Corporate_Governance_the_Craft_Brew_Alliance_and_AB Index Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for the breweries, discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract brewing, and knowledge exchange for small sized breweries. Structured in two parts, with a focus on institutions (Part I) and ownership (Part II) respectively, this book examines the link between institutions and governance in one of the most dynamic and innovative industries. This book explores the role that institutions and ownership play in the transformation and development of the beer market and brewing industry, and the innovative ways in which breweries have adapted their strategies to respond to external challenges and the restructuring of the industry in recent years.