New Challenges to International Marketing (Advances in International Marketing, Volume 20)

Addresses the impact on international marketing of major trends in the external and internal environment of a firm. This book combines studies with a small firm perspective and a focus on entrepreneurship. It examines value creation in strategic alliances, and investigate reasons for international joint venture dissolution. Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement. The volume is organized in four sections. Section one presents a selection of papers that focus on the internationalization process of the firm. Section two combines studies with a small firm perspective and a focus on entrepreneurship. In the section on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. The final section is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike Sinkovics, Rudolf R. and Pervez N. Ghauri Eds. (2009), New Challenges to International Marketing. Bingley, UK: Emerald JAI Press. (ISBN: 9781848554689). Sinkovics, Rudolf R. and Pervez N. Ghauri (2009), "Introduction," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 3-10. Part 1: Internationalization Pauwels, Pieter, Paul G. Patterson, Ko de Ruyter, and Martin Wetzels (2009), "The Propensity to Continue Internationalization: A Study of Entrepreneurial Decision-Making in Australian Service Firms " in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 11-36. Leelapanyalert, Kannika (2009), "Factors Influencing the Internationalisation Process of UK Firms in Asia," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 37-67. Poulis, Konstantinos and Mo Yamin (2009), "Tourism as a Leverage of Internationalization for Consumer Goods Firms: A Case Study Approach," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 69-85. Part 2: Entrepreneurship and functional advancements Sundqvist, Sanna and Olli Kuivalainen (2009), "Relationships between the Dimensions of International Growth Orientation, Environmental Turbulence, and Strategic Orientations," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 89-123. Filipescu, Diana A., Alex Rialp, and Josep Rialp (2009), "Internationalisation and Technological Innovation: Empirical Evidence on Their Mutual Relationship," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 125-154. Aspelund, Arild and Tage Koed Madsen (2009), "The Role of Innovative and Entrepreneurial Behavior in Internationalization Processes," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 155-175. Salciuviene, Laura, Pervez N. Ghauri, Audra I. Mockaitis, and Claudio De Mattos (2009), "Brand Image Perceptions across Cultures: A Study of Symbolic and Functional Associations," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 177-191. Part 3: Collaborative relationships Liu, Chia-Ling ‘Eunice’ (2009), "Do Firms Create Value through International Strategic Alliances?," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 195-225. Talay, Mehmet Berk and M. Billur Akdeniz (2009), "What Causes Break-Ups? Factors Driving the Dissolution of Marketing-Oriented International Joint Ventures," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 227-256. Deligonul, Z. Seyda (2009), "Geographic Market Diversification: A Premium or Discount in Firm's Value," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 257-274. Part 4: Methodological advances Henseler, Jörg, Christian M. Ringle, and Rudolf R. Sinkovics (2009), "The Use of Partial Least Squares Path Modeling in International Marketing," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 277-319. Salzberger, Thomas, Hartmut H. Holzmüller, and Anne Souchon (2009), "Advancing the Understanding of Construct Validity and Cross-National Comparability: Illustrated by a Five-Country Study of Corporate Export Information Usage," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 321-360. Richey, R. Glenn, Daniel G. Bachrach, Michael G. Harvey, and Hui Wang (2009), "Advancing the Understanding of Construct Validity and Cross-National Comparability: Illustrated by a Five-Country Study of Corporate Export Information Usage," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 361-388. Deligonul, Z. Seyda, Brian R. Chabowski, Steven H. Seggie, Shichun Xu, and S. Tamer Cavusgil (2009), "Methodological Rigor of Ordinary Least Squares Regression Studies in Mainstream Marketing: An Assessment of Research Reported in the Journal of Marketing," in Advances in International Marketing, Rudolf R. Sinkovics and Pervez N. Ghauri (Eds.) Vol. 20. Bingley, UK: Emerald JAI Press, 389-418. Pt. 1: Internationlization. Introduction/ Rudolf R. Sinkovics And Pervez N. Ghauri -- The Propensity To Continue Internationalization: A Study Of Entrepreneurial Decision-making In Australian Service Firms/ Pieter Pauwels, Paul Patterson, Ko De Ruyter And Martin Wetzels -- Factors Influencing The Internationalisation Process Of Uk Firms In Asia/ Kannika Leelapanyalert -- Tourism As A Leverage For Consumer Goods Firms: A Case Study/ Konstantinos Poulis And Mo Yamim -- Pt. Ii: Entrepreneurship And Functional Advancements. Relationships Between The Dimensions Of International Growth Orientation, Environmental Turbulence And Strategic Orientations/ Sanna Sundqvist And Olli Kuivalainen -- Internationalisation And Technological Innovation: Empirical Evidence On Their Mutual Relationship/ Diana Filipescu, Alex Rialp And Josep Rialp -- The Role Of Innovative And Entrepreneurial Behavior In Internationalization Processes/ Arild Aspelund And Tage Koed Madsen -- Brand Image Perceptions Across Cultures: A Study Of Symbolic And Functional Associations/ Laura Salciuviene, Pervez Ghauri, Audra Mockaitis And Claudio De Mattos -- Pt. Iii: Collaborative Relationships. Do Firms Create Value Through International Strategic Alliances?/ Chia-ling 'eunice' Liu -- What Causes Break-ups? Factors Driving The Dissolution Of Marketing-oriented International Joint-ventures/ Mehmet Berk Talay And M. Billur Akdeniz -- Geographic Market Diversification: A Premium Or Discount In Firm's Value/ Z. Seyda Deligonul -- Pt. Iv: Methodoogical Advances. The Use Of Partial Least Squares Path Modeling In International Marketing/ Jörg Henseler, Christian Ringle And Rudolf Sinkovics -- Advancing The Understanding Of Construct Validity And Cross-national Comparability: Illustrated By A Five-country Study Of Corporate Export Information Usage/ Thomas Salzberger, Hartmut Holzmüller And Anne Souchon -- The Dynamics Of Technological Readiness In Marketing Units: Why Cross-cultural Examination Is Necessary/ R. Glenn Richey, Daniel Bachrach, Michael Harvey And Hui Wang -- Methodological Rigor Of Ordinary Least Squares Regression Studies In Mainstream Marketing: An Assessment Of Research Reported In The Journal Of Marketing/ Z. Seyda Deligonul. Edited By Rudolf N. Sinkovics, Pervez N. Ghauri. Includes Bibliographical References. Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement. The volume is organized in four part. Part one presents a selection of papers that focus on the internationalization process of the firm. Part two combines studies with a small firm perspective and a focus on entrepreneurship. In the Part 3 on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. Part 4 is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike.