جدید و بهبود یافته: داستان بازاریابی انبوه در آمریکا

An Account Of American Business, Examining How America Became A Consumer Society. The All-consuming Century: The Making Of The American Emporium -- The Great Cola Wars: Coke Vs. Pepsi -- Putting America On Wheels: Ford Vs. General Motors -- Stocking America's Pantries: The Rise And Fall Of A & P -- Bringing The Mass Market Home: Sears, Montgomery Ward, And Their Newer Rivals -- Secrets Of Success: Modern Marketing In Historical Perspective -- Appendix A: A Comparison Of Chain And Independent Grocery Operations -- Appendix B: Excerpts From Michael J. Cullen's Letter To The President Of Kroger, 1930. Richard S. Tedlow. Includes Bibliographical References.