Невесомое богатство. Определите стоимость вашей компании в экономике нематериальных активов

Weightless Wealth introduces a practical methodology that unlocks the hidden value of intangible assets and helps direct your business to release its full potential. For the first time, there is a way to bridge the gap between your company's core competencies - its hidden value - and its future potential. This book will help your business to: identify its most important intangible assets and reveal their power; measure its value and use this for strategic decision making; and reveal the real potential of its intangible assets and benchmark them with other players in the market.--BOOK JACKET. Knowledge, relationships, culture, technology, and innovation, rather than capital and physical stocks, are the wealth index of the future, say Dutch management consultants Andriessen and Tissen. They explain how to find a company's invisible assets, hitch them to future potential, and measure and manage them. Annotation c. Book News, Inc., Portland, OR (booknews.com)