Neuroscience for Coaches : How to Use the Latest Insights for the Benefit of Your Clients

"The world of coaching is competitive. Organizations want coaches who deliver results. Many coaching tools and techniques are now fairly well established -- but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. Neuroscience for Coaches equips coaches with cutting edge neuroscience information that will help them deliver greater value to their clients. It covers the foundations that they need to be aware of and how they can use this new information effectively and practically in their everyday work. Readers will gain a clear understanding of the latest aspects of neuroscience that are relevant to coaching and be able to explain to their clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them. Including valuable tools and techniques to use with coaching clients, this book enables coaches to increase the ROI they deliver to their clients and differentiate themselves in a highly competitive market."-- Provided by publisher Contents 8 Thanks 15 Prelude 16 List of Abbreviations 20 Introduction 22 Part One Brain areas 30 What is the triune brain? 31 Why is the triune brain model important to me as a coach? 32 01 Prefrontal cortex 34 What is this brain area? 35 Why is it important to me as a coach? 36 What can I do with a client now having understood this? 37 02 Basal ganglia 40 What is this brain area? 41 Why is it important to me as a coach? 42 What can I do with a client now having understood this? 42 03 Striatum and nucleus accumbens 44 What is this brain area? 45 Why is it important to me as a coach? 47 What can I do with a client now having understood this? 48 04 Insular cortex 50 What is this brain area? 51 Why is it important to me as a coach? 51 What can I do with a client now having understood this? 52 05 Amygdala 54 What is this brain area? 55 Why is it important to me as a coach? 57 What can I do with a client now having understood this? 58 06 Anterior cingulate cortex 59 What is this brain area? 60 Why is it important to me as a coach? 61 What can I do with a client now having understood this? 62 07 Hypothalamus 63 What is this brain area? 64 Why is it important to me as a coach? 64 What can I do with a client now having understood this? 65 08 Hippocampus 66 What is this brain area? 67 Why is it important to me as a coach? 68 What can I do with a client now having understood this? 69 Part Two Brain chemicals 70 Discover the communication molecules of your mind 70 09 Cortisol 72 What is this brain chemical? 72 Why is it important to me as a coach? 72 What are some scenarios where knowing about this would enable me to best serve my client? 73 What can I do with a client now having understood this? 74 10 Dopamine 76 What is this brain chemical? 76 Why is it important to me as a coach? 76 What are some scenarios where knowing about this would enable me to best serve my client? 78 What can I do with a client now having understood this? 78 11 Oxytocin 80 What is this brain chemical? 80 Why is it important to me as a coach? 80 What are some scenarios where knowing about this would enable me to best serve my client? 81 What can I do with a client now having understood this? 83 12 Adrenaline 85 What is this brain chemical? 85 Why is it important to me as a coach? 85 What are some scenarios where knowing about this would enable me to best serve my client? 86 What can I do with a client now having understood this? 87 13 Serotonin 88 What is this brain chemical? 88 Why is it important to me as a coach? 89 What are some scenarios where knowing about this would enable me to best serve my client? 90 What can I do with a client now having understood this? 91 14 GABA and glutamate 92 What are these brain chemicals? 92 Why are they important to me as a coach? 93 Part Three Foundational brain concepts 94 15 Neurons and synapses 96 What are they? 96 Why are they important to me as a coach? 97 16 Neuroplasticity 98 What is it? 98 Why is it important to me as a coach? 99 17 Threat response 102 What is it? 102 Why is it important to me as a coach? 102 The neuroscience of the threat response 103 Suggestions 104 18 Neuroimaging 105 What is it? 105 Computerized axial tomography (CAT or CT) 105 Positron emission tomography (PET) 106 Single photon emission computed tomography (SPECT) 106 Magnetoencephalography (MEG) 106 Functional magnetic resonance imaging (fMRI) 107 Why is it important to me as a coach? 107 19 Working memory 108 What is it? 108 Why is it important to me as a coach? 108 20 HPA axis 112 What is it? 112 Why it is important to me as a coach? 112 21 Mirror neurons 114 What are they? 114 Why are they important to me as a coach? 116 Part Four Brain networks 118 22 Brain networks 120 Hot and cool 120 Default mode 121 Dorsal/ventral attention stream 121 Network conclusion 122 Part Five The quantum brain 124 23 The quantum brain 126 What is the quantum brain? 126 Why is it important to me as a coach? 126 What is quantum theory? 127 Nerve terminals 130 Part Six Neuroscience of classic coaching areas 134 24 Self-control/willpower 136 What is it? 136 Why is it important for coaches? 136 What is the underpinning neuroscience? 137 What are any interesting studies in this area? 137 What can I do with a client this afternoon? 139 25 Habits 140 What is it? 140 Why is it important for coaches? 140 What is the underpinning neuroscience? 140 What are any interesting studies in this area? 141 What can I do with a client this afternoon? 143 26 Optimism 144 What is it? 144 Why it is important for coaches? 144 What is the underpinning neuroscience? 144 What are any interesting studies in this area? 145 The optimism bias 146 Is optimism good for us? 147 Downsides 147 What can I do with a client this afternoon? 147 27 Goals 149 What are they? 149 Why are they important for coaches? 149 What is the underpinning neuroscience? 149 What are any interesting studies in this area? 150 What can I do with a client this afternoon? 153 28 Mindfulness 155 What is it? 155 Why is it important for coaches? 155 What is the underpinning neuroscience? 156 What are any interesting studies in this area? 157 What can I do with a client this afternoon? 158 29 Flow 162 What is it? 162 Why is it important for coaches? 162 What is the underpinning neuroscience? 163 What are any interesting studies in this area? 163 What can I do with a client this afternoon? 165 30 Motivation 167 What is it? 167 Why is it important for coaches? 167 What is the underpinning neuroscience? 168 Making decisions 169 What are any interesting studies in this area? 169 Reinforcement learning 170 Reward 170 Salience – how noticeable or important something is to us 171 What can I do with a client this afternoon? 171 For the manager coach 172 31 Decision making 173 What is it? 173 Why is it important for coaches? 173 What is the underpinning neuroscience? 173 What are any interesting studies in this area? 174 What can I do with a client this afternoon? 176 32 Expectations 177 What are they? 177 Why are they important for coaches? 177 What is the underpinning neuroscience? 177 What are any interesting studies in this area? 178 What can I do with a client this afternoon? 179 33 Beliefs 180 What are they? 180 Why are they important for coaches? 181 What is the underpinning neuroscience? 181 What are any interesting studies in this area? 182 What can I do with a client this afternoon? 183 Part Seven Neuroscience of not-so-classic coaching areas 184 34 Choice architecture 186 What is it? 186 Why is it important for coaches? 187 What is the underpinning neuroscience? 188 What are any interesting studies in this area? 188 What can I do with a client this afternoon? 190 35 False memory 192 What is it? 192 Why is it important for coaches? 192 What is the underpinning neuroscience? 193 What are any interesting studies in this area? 194 What can I do with a client this afternoon? 195 36 Trust 196 What is it? 196 Why is it important for coaches? 196 What is the underpinning neuroscience? 197 What are any interesting studies in this area? 198 What can I do with a client this afternoon? 200 37 Fairness 201 What is it? 201 Why is it important for coaches? 201 What is the underpinning neuroscience? 201 What are any interesting studies in this area? 202 What can I do with a client this afternoon? 204 38 Loneliness 206 What is it? 206 Why is it important for coaches? 206 What is the underpinning neuroscience? 207 What are any interesting studies in this area? 207 What can I do with a client this afternoon? 210 Conclusion 212 Further reading 213 Glossary 214 References 217 Index 225 "The world of coaching is competitive. Organisations want coaches who deliver results, and can prove it. Many coaching tools and techniques are now fairly well established - but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. This ground-breaking book equips coaches with cutting edge neuroscience information that will help them deliver greater value to their clients. It covers the foundations that coaches need to be aware of and crucially, the ways they can use this new information effectively and practically in their everyday work. Readers will strengthen their kitbag of coaching tools and will be able to explain to their clients the neurological underpinning of the techniques they are using. No forward-thinking coach can afford to be ignorant of recent scientific developments: Neuroscience for Coaches will give them the practical knowledge they need"-- Provided by publisher The world of coaching is competitive. Organizations want coaches who deliver results, and can prove it. Many coaching tools and techniques are now fairly well established - but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. This ground-breaking book equips coaches with cutting edge neuroscience information that will help them deliver greater value to their clients. It covers the foundations that coaches need to be aware of and crucially, the ways they can use this new information effectively and practically in their everyday work. Readers will strengthen their bag of coaching tools and will be able to explain to their clients the neurological underpinning of the techniques they are using. No forward-thinking coach can afford to be ignorant of recent scientific developments: Neuroscience for Coaches will give them the practical knowledge and additional edge they need. The world of coaching is competitive. Organizations want coaches who deliver results. Many coaching tools and techniques are now fairly well established -- but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. __Neuroscience for Coaches__ equips coaches with cutting edge neuroscience information that will help them deliver greater value to their clients. It covers the foundations that they need to be aware of and how they can use this new information effectively and practically in their everyday work. Readers will gain a clear understanding of the latest aspects of neuroscience that are relevant to coaching and be able to explain to their clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them.