Neuroeconomics (Studies in Neuroscience, Psychology and Behavioral Economics)

This book represents one of the cornerstones of the series __Studies in Neuroscience, Psychology and Behavioral Economics__. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students. Front Matter....Pages i-xi Neuroeconomics—An Introduction....Pages 1-10 Front Matter....Pages 11-11 Game Theory in Neuroeconomics....Pages 13-37 Front Matter....Pages 39-39 Hormones and Economic Decisions....Pages 41-66 Genes and Human Decision-Making....Pages 67-83 Monoamines and Decision-Making Under Risks....Pages 85-95 Front Matter....Pages 97-97 Decision-Making Under Uncertainty....Pages 99-111 Emotion Regulation and Economic Decision-Making....Pages 113-131 How the Experience of Time Shapes Decision-Making....Pages 133-144 Framing Effects: Behavioral Dynamics and Neural Basis....Pages 145-165 The Influence of Costs, Benefits and Their Interaction on the Economic Behaviour of Consumers....Pages 167-188 Front Matter....Pages 189-189 Individual Differences in Decision-Making: A Neural Trait Approach to Study Sources of Behavioral Heterogeneity....Pages 191-209 Altruistic Punishment....Pages 211-227 Front Matter....Pages 229-229 Brain SEEKING Circuitry in Neuroeconomics: A Unifying Hypothesis for the Role of Dopamine-Energized Arousal of the Medial Forebrain Bundle in Enthusiasm-Guiding Decision-Making....Pages 231-252 The Psychology and Psychobiology of Simple Decisions: Speeded Choice and Its Neural Correlates....Pages 253-292 A Neurocognitive Perspective on the Development of Social Decision-Making....Pages 293-309 Neuroeconomic Approaches in Mental Disorders....Pages 311-330 Front Matter....Pages 331-331 Consumer Neuroscience and Neuromarketing....Pages 333-341 Front Matter....Pages 343-343 Skin Conductance Measures in Neuroeconomic Research....Pages 345-357 Electroencephalography: Current Trends and Future Directions....Pages 359-373 Functional Magnetic Resonance Imaging (fMRI)....Pages 375-397 Front Matter....Pages 343-343 Structural MRI: Morphometry....Pages 399-409 Diffusion Tensor Imaging (DTI) and Tractography....Pages 411-442 Molecular Genetics....Pages 443-461 Hormones....Pages 463-480 Eye Movements....Pages 481-502 Back Matter....Pages 503-511 This Edited Monograph Is The First Volume In The Book Series Studies In Neuroscience, Psychology And Behavioral Economics. It Combines A Scholarly Introduction With State-of-the-art Research In Neuroeconomics. In The First Part, The Book Contains Historical Aspects Of Neuroeconomics Encompassing Game Theory And Human Decision Making. Moreover, It Presents The Most Important Paradigms And Research Methods Such As Eeg, Mri, Hormones And Genetics Analyses. The Second Part Of The Book Is Dedicated To An In Depth Review On Empirical Findings In Neuroeconomics Covering Phenomena Such As Trust Behavior And Loss Aversion. Implications For Pathological Decision Making Are Also Discussed. The Target Audience Comprises Researchers And Practitioners But It May Also Be Beneficial For Graduate Students.