Neuroeconomic and Behavioral Aspects of Decision Making: Proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference (Springer Proceedings in Business and Economics)

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.-- Provided by publisher Front Matter ....Pages i-ix Front Matter ....Pages 1-1 Neurobiology of Decision Making: Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals (Andrzej Potemkowski)....Pages 3-18 Psychological Determinants of Decision Making (Ernest Tyburski)....Pages 19-34 Emotions in Decision Making (Anna Sołtys, Ilona Sowińska-Gługiewicz, Magdalena Chęć, Ernest Tyburski)....Pages 35-47 Application of Neuroscience in Management (Łukasz Sułkowski, Michał Chmielecki)....Pages 49-62 Neuroeconomics: Genesis and Essence (Danuta Miłaszewicz)....Pages 63-75 Measuring Economic Propensities (Mariusz Doszyń)....Pages 77-90 Convolutional Representation in Brain Simulation to Store and Analyze Information About the Surrounding Environment for the Needs of Decision Making (Mariusz Borawski)....Pages 91-105 Front Matter ....Pages 107-107 Identification of Heuristics in the Process of Decision Making on Financial Markets (Magdalena Osińska, Józef Stawicki)....Pages 109-129 The Impact of Behavioral Factors on Decisions Made by Individual Investors on the Capital Markets (Mirosława Żurek)....Pages 131-157 Efficiency of Investment with the Use of Fundamental Power Aspects (Waldemar Tarczyński, Małgorzata Tarczyńska-Łuniewska)....Pages 159-173 Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange: The Case of UEFA EURO 2012 and 2016 (Sebastian Majewski)....Pages 175-184 Behavioral Aspects of Performance Measurement Systems in Enterprises (Wanda Skoczylas, Piotr Waśniewski)....Pages 185-200 The Impact of Behavioral Factors on the Decisive Usefulness of Accounting Information (Teresa Kiziukiewicz, Elżbieta Jaworska)....Pages 201-213 The Selected Problems of Behavioral Accounting: The Issue of Intellectual Capital (Tomasz Zygmański)....Pages 215-224 The Impact of Information Usefulness of E-Commerce Services on Users Behaviors (Marek Mazur, Michał Nowakowski)....Pages 225-242 System Dynamics Modeling in Behavioral Decision Making (Małgorzata Łatuszyńska)....Pages 243-253 Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision-Making Process (Anna Borawska, Akeel Alsakaa)....Pages 255-269 Front Matter ....Pages 271-271 Validation of EEG as an Advertising Research Method: Relation Between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs) (Dominika Maison, Tomasz Oleksy)....Pages 273-291 Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets (Patrizia Cherubino, Myriam Caratù, Enrica Modica, Dario Rossi, Arianna Trettel, Anton Giulio Maglione et al.)....Pages 293-307 Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality (Dominika Maison, Beata Pawłowska)....Pages 309-327 The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process (Kesra Nermend)....Pages 329-339 Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements (Mateusz Piwowarski)....Pages 341-352 Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking (Malwina Dziśko, Jarosław Jankowski, Jarosław Wątróbski)....Pages 353-363 Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage (Wojciech Sałabun, Artur Karczmarczyk, Piotr Mejsner)....Pages 365-375 The Use of Experiment in Simulation of Debt of Local Government Units (Beata Zofia Filipiak)....Pages 377-395 Reflections on Research Process: Online Experiments on Allegro Platform (Aleksandra Grzesiuk, Jacek Cypryjański)....Pages 397-407 Back Matter ....Pages 409-419 Annotation This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics