Negotiating The Holistic Turn: The Domestication Of Alternative Medicine Project Muse Upcc Books

Alternative medicine, once an anti-establishment outsider, has enjoyed such growing popularity in recent years that it has generated a new medical industry, complete with adherents, practitioners, researchers, lobbyists, and regulations. As it has grown, alternative medicine has gradually assumed a different position in the provision of health care. Combining ethnographic study with quantitative data, Judith Fadlon explains the popularity of alternative medicine, as well as the ease with which individuals now move between conventional and alternative medicine and between different alternative modalities. She concludes that alternative medicine has been undergoing domestication, a process by which the foreign is rendered familiar. Although the focus of the study is urban Israel, it is argued that domestication is a major force at work in a number of Western countries. Combining Ethnographic Study With Quantitative Data, Judith Fadlon Explains The Popularity Of Alternative Medicine, As Well As The Ease With Which Individuals Now Move Between Conventional And Alternative Medicine And Between Different Alternative Modalities. She Concludes That Alternative Medicine Has Been Undergoing Domestication, A Process By Which The Foreign Is Rendered Familiar. Although The Focus Of The Study Is Urban Israel, It Is Argued That Domestication Is A Major Force At Work In A Number Of Western Countries.--jacket. Ch. 1. Conceptualizing Ncm -- Ch. 2. Setting The Scene : Ncm In Israel -- Ch. 3. Negotiation : The Ncm Clinic -- Ch. 4. Patients : Group Profile And Patterns Of Use -- Ch. 5. Dissemination : The Popular Discourse Of Ncm -- Ch. 6. Institutionalization : The Ncm College -- Ch. 7. Conclusion : Familiarizing The Exotic -- App. Ncm Modalities Available At The Clinic. Judith Fadlon. Includes Bibliographical References (p. 145-154) And Index. Examines The Growing Popularity Of Alternative Medicine As A Personal Health Care Option.