Nation Branding in Modern History (Explorations in Culture and International History Book 9)

A Relatively Recent Coinage Within International Relations, Nation Branding Designates The Process Of Highlighting A Country's Positive Characteristics For Promotional Purposes, Using Techniques Similar To Those Employed In Marketing And Public Relations. Nation Branding In Modern History Takes An Innovative Approach To Illuminating This Contested Concept, Drawing On Fascinating Case Studies In The United States, China, Poland, Suriname, And Many Other Countries, From The Nineteenth Century To The Present. It Supplements These Empirical Contributions With A Series Of Historiographical Essays And Analyses Of Key Primary Documents, Making For A Rich And Multivalent Investigation Into The Nexus Of Cultural Marketing, Self-representation, And Political Power. Part I. Branding The Nation And Selling The State : Case Studies -- Nation Branding Amidst Civil War : Publishing U.s. Foreign Policy Documents To Define And Defend The Republic, 1861-66 / William B. Mcallister -- From The Moralizing Appeal For Patriotic Consumption To Nation Branding Case Studies : Austria And Switzerland / Oliver Kuhschelm -- Branding Internationalism : Displaying Art And International Cooperation In The Interwar Period / Ilaria Scaglia -- High Culture To The Rescue : Japan's Nation Branding In The United States, 1934-40 / John Gripentrog -- All Publicity Is Good Publicity? : Advertising, Public Relations, And The Branding Of Spain In Britain, 1945-69 / Carolin Viktorin -- The Art Of Branding : Rethinking American Cultural Diplomacy During The Cold War / Michael L. Krenn -- Suriname : Nation Building And Nation Branding In A Postcolonial State, 1945-2015 / Rosemarijn Hoefte -- A New Brand For Post-communist Europe / Beata Ociepka -- Part Ii. Promises And Challenges Of Nation Branding : Commentaries On Case Studies -- Historicizing The Relationship Between Nation Branding And Public Diplomacy / Justin Hart -- Nation Branding : A Twenty-first Century Tradition / Melissa Aronczyk -- The History Of Nation Branding And Nation Branding As History / Mads Mordhorst. Edited By Carolin Viktorin, Jessica C.e. Gienow-hecht, Annika Estner, Marcel K. Will. Includes Bibliographical References And Index. Nation Branding in Modern History Copyright Page Contents List of Illustrations \þ\ÿ Introduction. Beyond Marketing and Diplomacy PART I. Branding the Nation and Selling the State Chapter 1. Nation Branding Amid Civil War Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding Chapter 3. Branding Internationalism Chapter 4. High Culture to the Rescue Chapter 5. All Publicity Is Good Publicity? Chapter 6. The Art of Branding Chapter 7. Suriname Chapter 8. A New Brand for Postcommunist Europe PART II. Promises and Challenges of Nation Branding Chapter 9. Historicizing the Relationship between Nation Branding and Public Diplomacy Chapter 10. Nation Branding Chapter 11. The History of Nation Branding and Nation Branding as History Annotated Sources. Preface I. Introduction to Baron Dan Ino-, \“The Japanese People and their Gardens\” (1935) II. Images from the 1935-36 International Exhibition of Chinese Art in London III. A Memorandum on the Advancing American Art Fiasco of 1947 \þ\ÿ A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. __Nation Branding in Modern History__ takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.