Национально-культурные различия в контексте глобального бизнеса

Мн.: ООО «Попурри», 2004, 528с. Перевод с английского - Самсонов Е.П. Повествуется о том, на какой основе необходимо строить международные отношения и насколько важно осознавать национально-культурные различия в рамках глобальной деловой сферы. Авторы рассказывают о семи измерениях делового поведения в национально-культурном контексте и о том, как они сочетаются, образуя четыре базовых типа корпоративной культуры: «семья» (Японии, Бельгия), «Эйфелева башня» (Франция, Германия), «самонаводящаяся ракета» (США, Великобритания), «инкубатор» («Кремниевая долина»). Для широкого круга читателей. Оглавление: Предисловие ко второму изданию Введение в культурологию Одного наилучшего способа организации людей не существует Смысл культуры Отношения и правила Коллектив и индивидуум Эмоции и отношения Насколько глубоко наше участие Как мы присваиваем статус Как мы распоряжаемся временем Как мы относимся к природе Национальные культуры и корпоративная культура На пути к международному и транснациональному менеджменту Разрешение межкультурных противоречий Южно-Африканская Республика: «радужная» нация Вопросы гендерных различий, этноса и функционального многообразия Приложения: Некоторые вопросы, использованные для измерения аспектов корпоративной культуры База данных Фонса Тромпенаарса «Trompenaars Hampden-Turner Intercultural Management Group»

Read the book that is revolutionizing international business!

With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:

• The Family (Japan, Belgium)
• The Eiffel Tower (France, Germany)
• The Guided Missile (US, UK)
• The Incubator (Silicon valley)

This revised and updated edition features completely new sections including:

• An in-depth examination of one of the world's most multicultural nations­­South Africa­­and how recent events make it an ongoing laboratory of intercultural reconciliations
• A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior
• Current research findings on how ethnic differences within a society can be more troublesome than international differences­­and how some managers are keeping the peace
• A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization

Fons Trompenaars is managing director of United Notions, an international management and training consulting group with clients that include Motorola, Mars, Shell, Eastman Kodak, Heineken, and Apple Computer. Trompenaars, an accomplished consultant and author, has given over 1,000 cross-cultural training programs in 18 countries. He received his Ph.D. from the Wharton School of Management at the University of Pennsylvania.

Charles Hampden-Turner is a leading management consultant with a DBA from Harvard. He has authored over a dozen books, including Maps of the Mind, and with Fons Trompenaars coauthored The Seven Cultures of Capitalism and Mastering the Infinite Game. Hampden-Turner is a past winner of the Douglas McGregor Memorial Award and is based at the University of Cambridge Judge Institute of Management Studies.

"International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention."--Jacket As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders. This book is about cultural differences and how they affect the process of doing business and managing.