Myth, Ethos, and Actuality: Official Art in Fifth Century B.C. Athens (Wisconsin Studies in Classics)

As the American Alliance of Museums' (AAM) Standing Professional Committees Council tells us "exhibitions are the public face of museums. The effective presentation of collections and information in exhibitions is an activity unique to museums, and it is through their exhibitions that the vast majority of people know museums." Effective Exhibit Interpretation and Design examines the impact of an integrated approach to exhibit design and development on the effective creation and support of live interpretation of exhibit messages and institutional mission. Bridal argues that the interpreters who bring these exhibitions, an institution's mission, collections, and stories to life and the forefront of a visitor's attention are just as vital a part of an institution's public face, and that neglecting to give live interpretation an equal seat at the table impoverishes the ultimate visitor experience. Eight institutions collaborated with the author in examining the outcomes of approaching exhibit and live interpretation design and development collaboratively, the challenges of adding interpretation to spaces and exhibits not designed for it, and the guiding practices they have put into place. These institutions were: Imagine It! The Children's Museum of Atlanta, Minnesota History Center, The Missouri History Museum, the Museum of Science and Industry, Chicago, National Children's Museum, The National Museum of American History, The Science Museum of Minnesota and The Science Museum of Virginia. Information was also shared by the Children's Museum of Indianapolis and the Monterey Bay Aquarium.

Using material remains, as well as the evidence of contemporary Greek history, rhetoric, and poetry, David Castriota interprets the Athenian monuments as vehicles of an official ideology intended to celebrate and justify the present in terms of the past.

    Castriota focuses on the strategy of ethical antithesis that asserted Greek moral superiority over the “barbaric” Persians, whose invasion had been repelled a generation earlier.  He examines how, in major public programs of painting and sculpture, the leading artists of the period recast the Persians in the guise of wild and impious mythic antagonists to associate them with the ethical flaws or weaknesses commonly ascribed to women, animals, and foreigners.  The Athenians, in contrast, were compared to mythic protagonists representing the excellence and triumph of Hellenic culture.

    Castriota’s study is innovative in emphasizing the ethical implication of mythic precedents, which required substantial alterations to render them more effective as archetypes for the defense of Greek culture against a foreign, morally inferior enemy.  The book looks in new ways at how the patrons and planners sought to manipulate viewer response through the selective presentation or repackaging of mythic traditions.

5th-century Athenian artists depicted their defeated enemies, the Persians, as barbaric mythic antagonists, while representing themselves as mythical heroes. Castriota interprets these works as vehicles of an official ideology, celebrating and justifying the present in terms of the past.