Мышление стратега: искусство бизнеса по-японски : пер. с англ

A Masterful Analysis of Company, Customer, and Competition Kenichi Ohmae-voted by The Economist as “one of the world's top five management gurus”-changed the landscape of management strategy in The Mind of the Strategist . In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions. “In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith.”- Journal of Marketing “A fascinating window into the mind of one of Japan's premier strategists...full of ideas about how to improve strategic thinking.”-Michael E. Porter, Graduate School of Business Administration, Harvard University Originally published in 1982, this classic guide to the inner workings of the strategic thinking process is now available in trade paperback. In this remarkably topical book, Ohmae offers provocative insights into the ways that the Japanese think strategically and focuses on helping western business people free up their creative power to improve the odds of creating winning strategic concepts. This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning. Considers business strategy as it is practiced in the real world and in real companies, the ways in which the strategist must think, and the principles and thought patterns that strategists have used to move their companies forward in Japan and throughout the world A guide to the strategic planning techniques used by Japanese business executives explains how to identify the customer's needs, evaluate the strengths of the company, and overcome competition" Some weeks ago I received a brochure from a Japanese travel agency inviting me to "enjoy sport amid fantastic scenic beauty."