Music 4.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides)

Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 4.0 , along with some new high- and low-tech tips for inexpensive marketing and promotion. Ch. 1. The life stages of the music industry. Music 0.5 : the precursor business (New technology drives the business) ; Music 1.0 : the original music business ; Music 1.5 : the suits take over (The rise of MTV ; The farm teams disband ) ; Music 2.0 : enter the digital age (P2P makes its mark ; Piracy takes another form) ; Music 2.5 : digital music is monetized (Enter the 360 deal) ; Music 3.0 : the dawn of artist/fan communication ; Music 3.5 : YouTube becomes the new radio (Streaming catches on) ; Music 4.0 : streaming becomes profitable Ch. 2. How the music world has changed. Who's in control? ; Where did the record stores go? ; Why traditional radio is no longer the factor it once was (College radio on the brink) ; Why television is no longer a factor ; The trouble with labels (Where digital music has failed ; It's the music, stupid ; The death of artist development ; The piracy argument dissipates) Ch. 3. The new music industry. The music industry is not dying ; The new radio (Internet radio ; The connected car ; Satellite radio ; What is radio's future? ; The new television ; The effect of YouTube ; The broadcast alternatives ; The connected TV) ; The new players (Management ; The promoter ; The new record label) ; The new audience ; Enter Music 4.0 Ch. 4. The new masters of the domain. Seth Godin's tribes ; Radiohead's grand experiment ; The wisdom of Trent ; Chris Anderson's long tail ; Irving Azoff's steel fist ; Sanctuary's blueprint ; Justin Bieber : the socially made star ; Amanda Palmer : the social celebrity ; Psy : the viral star ; Macklemore and Ryan Lewis : turning the record-label paradigm around (The new world of label services) Ch. 5. The new marketing, part 1. Your music is your marketing ; The new release schedule ; Ten music marketing ideas Ch. 6. The new marketing, part 2. The new importance of the fan ; Your email list (Mail list services ; Six keys to building your mailing list ; Designing your mail blast ; Best email practices ; More is less) ; Your blog (Other music blogs) Ch. 7. Marketing with social media. The death and rebirth of MySpace ; Marketing with Facebook (Eight rules of Facebook engagement ; Best time of day for Facebook posts ; Understanding the "like" button ; Facebook ads) ; Google+ ; Marketing with Twitter (The secret of the hashtag ; The best time to tweet ; Twitter tools) ; Marketing with YouTube (YouTube SEO ; The half-life of a viral video ; Making money from YouTube ; Streaming video ; YouTube measurement tools) Ch. 8. Social media management. Measuring your social media exposure (Social media measurement tools ; Advanced social media analytical tools) ; What is a brand? (The three pillars of a brand ; I'm with the brand ; Sponsorship) ; Other avenues for social media ; Don't depend on your social network (There's more to social networking than Facebook ) ; Ten low-cost, hi-tech promotion ideas ; But you still must hit the streets (Ten low-cost, low-tech promotion ideas) Ch. 9. The new distribution. Digital, vinyl, or bright, shiny disc? (Music format pros and cons from the artist's standpoint ; Digital downloads ; Digital streaming ; CD : the bright and shiny disc ; The vinyl record) ; Collectibles ; Digital music distribution (Paid downloads ; Subscription is the new download ; The digital storage locker (Cloud music)) ; Music aggregators ; License or distribution? ; Games : hip or hype? ; The new brick-and-mortar ; The many ways to ask for the sale (Ten sales tips) Ch. 10. The Music 4.0 rules for survival. Developing your audience ; Establishing your tribe (The leader ; Growing your tribe ; Marketing to your tribe) ; Sustaining your career (The "1,000 true fans" theory) Ch. 11. How to make money in today's music world. Hit the road, Jack ; Swag is your friend (Top ten merch pieces with the best margins ; Price it right ; The secret to the merch table ; Credit card transactions made easy) ; When music is your product (The different types of streams) ; The new publishing paradigm (The problem with digital accounting ; Why use a publisher?) ; Making sense of streaming income ; Crowdfunding (The four tiers of a crowdfunding campaign ; The four rules for crowdfunding ; The concept of "fuelers") Ch. 12. Living in Music 4.0. Making a living is the new success (There's no such thing as a demo) ; Major label deconstruction (The sad case of EMI ; WMG changes hands ; The major label of the future) ; When you need a label ; Getting along in Music 4.0 Ch. 13. Interviews. Dae Bogan ; Richard Feldman ; Larry Gerbrandt ; Shan Dan Horan ; Bruce Houghton ; Ariel Hyatt ; Gregory Markel ; Rupert Perry ; Jacob Tell ; Michael Terpin ; Dan Tsurif Appendix 1. Online tools. Band-oriented platforms ; Blogs ; Crowdfunding ; Facebook ; Mailing lists ; Measurement ; Merchandise ; Music blogs ; Publishing ; Social media management ; Streaming video ; Surveys ; Twitter ; YouTube Appendix 2. Glossary. Featuring The Latest Music Business And Social Media Concepts As Well As Brand-new Interviews With A Variety Of The Industry's Top Movers And Shakers, Music 3.0: A Survival Guide For Making Music In The Internet Age, Third Edition Is A Completely Updated Version Of The Previous Best-selling Editions! How Has Streaming Music Impacted The Artist And The Industry? Who Are The New Industry Players? Why Do Traditional Record Labels, Television, And Radio Have Increasingly Less Influence In An Artist's Success? How Should Music Be Marketed And Distributed In This New World? How Do You Make Money When Listeners Stream Your Music? What's The Best Way To Develop Your Brand? How Are Facebook, Twitter, And Youtube Best Used As Marketing Tools? What Are The New Technologies Being Introduced That Will Influence How We Sell And Market Our Work? All These Questions Are Answered In This Updated Version Of Music 4.0, Along With Some New High- And Low-tech Tips For Inexpensive Marketing And Promotion.