Multinational Banking in China: Theory and Practice (New Horizons in International Business Series)
معرفی کتاب «Multinational Banking in China: Theory and Practice (New Horizons in International Business Series)» نوشتهٔ Cheng Meng، منتشرشده توسط نشر Edward Elgar; Elgar Publishing در سال 2009. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
"Multinational Banking in China" examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 in-depth interviews and questionnaire surveys. A wide range of factors are discussed including motives, entry mode, location choice, entry strategies and competitive advantages. Empirical evidence reveals the key trend and characteristics of foreign banking activities in China as well as the interactions between internal attributes of banks and dynamics of local market context. The author also explores adaptation of foreign banks post entry and emerging issues in the management of joint ventures. This book will be invaluable to students and researchers with an interest in banking internationalization in emerging markets. Managers, practitioners and policy makers who require insight into the core dimensions of multinational banking will also find this book to be of great interest. Multinational Banking In China Examines Key Issues In The Market Entry And Development Of Foreign Banks In The People S Republic Of China Using Data Collected From 37 In-depth Interviews And Questionnaire Surveys. A Wide Range Of Factors Is Discussed Including Motives, Entry Mode, Location Choice, Entry Strategies And Competitive Advantages. Empirical Evidence Reveals The Key Trends And Characteristics Of Foreign Banking Activities In China As Well As The Interactions Between Internal Attributes Of Banks And Dynamics Of Local Market Context. The Author Also Explores Adaptation Of Foreign Banks Post Entry And Emerging Issues In The Management Of Joint Ventures. This Book Will Be Invaluable To Students And Researchers With An Interest In Banking Internationalization In Emerging Markets. Managers, Practitioners And Policy Makers Who Require Insight Into The Core Dimensions Of Multinational Banking Will Also Find This Book To Be Of Great Interest. Copyright......Page 5 Contents......Page 8 Figures......Page 9 Tables......Page 10 Abbreviations......Page 11 Foreword......Page 12 Acknowledgements......Page 13 1. Introduction......Page 14 2. General theory of banking internationalization......Page 25 4. Strategic motives and market entry......Page 57 5. Market development and determining factors......Page 83 6. Evolutionary development strategies......Page 96 7. Environment, adaptation and competitive advantages......Page 114 8. Summary and conclusions......Page 141 Appendix: Research methods......Page 157 References......Page 162 Index......Page 176 Examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 interviews and questionnaire surveys. This book discusses a range of factors such as motives, entry mode, location choice, entry strategies and competitive advantages. Introduction General theory of banking internationalization China's banking industry Strategic motives and market entry Market development and determining factors Evolutionary development strategies Environment, adaptation and competitive advantages Summary and conclusions Appendix : Research methods. Using data collected from 37 in-depth interviews and surveys, this volume examines key issues in the market entry and development of foreign banks in the People's Republic of China. Factors discussed include motives, entry mode, location choice, entry strategies, and competitive advantages Chen Meng. Includes Bibliographical References (p. 149-161) And Index.
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