MTV ruled the world : the early years of music video

There have been few times in modern music history that an instant shift in how we listen to - and view - music has occurred. However, the launch of MTV on August 1, 1981, was certainly one such occurrence. Instantly, music fans were now "listening with their eyes" rather than relying solely on their ears. 'MTV Ruled the World: The Early Years of Music Video' is the first book to focus solely on the channel's important building-block years, specifically from the channel's launch to when MTV's original group of VJs left the channel. Comprised of over 70 all-new interviews ("Weird Al" Yankovic, Daryl Hall, John Oates, Joe Elliott, Phil Collen, Rob Halford, Stewart Copeland, Rick Springfield, Jerry Casale, Geddy Lee, Ann Wilson, Chuck D, Alan Hunter, Nina Blackwood, etc.), the book is not only an eye-opening account of the early years of MTV, but also of the music industry, important music developments/events, and the "Big '80s" in general The early '80s music biz Todd Rundgren has an idea... Bob Pittman ; Preparing for lift-off MTV's theme song ; Launch of MTV Initial impressions VJs Early MTV Some struggle in the video age Les Garland and John Sykes I want my MTV! Success! The "MTV effect" Fashion MTV's policies The MTV studios Big '80s ; Party animals The US festival "Billie Jean" and "Beat it" Black artists and MTV Michael Jackson Prince Videos : R&B and hip-hop Duran Duran The Police Videos : punk and new wave Def Leppard (and Mutt Lange) Van Halen Videos : heavy metal Bruce Springsteen Videos : rock Madonna Videos : pop rock Devo "Weird Al" Yankovic Videos : oddities Fun at MTV Bad rockers, good rockers, strange rockers Portrayal of women in music videos Kiss unmasks on MTV 1984 MTV video music awards VH1 "We are the world" ; Live Aid When music videos attack PMRC and censorship Losing the plot The team breaks up ; JJ Jackson remembered MTV today Where are they now?