MTV ruled the world : the early years of music video

The early '80s music biz -- Todd Rundgren has an idea ... -- Bob Pittman ; Preparing for lift-off -- MTV's theme song ; Launch of MTV -- Initial impressions -- VJs -- Early MTV -- Some struggle in the video age -- Les Garland and John Sykes -- I want my MTV! -- Success! -- The "MTV effect" -- Fashion -- MTV's policies --The MTV studios -- Big '80s ; Party animals -- The US festival -- "Billie Jean" and "Beat it" -- Black artists and MTV -- Michael Jackson -- Prince -- Videos : R & B and hip-hop -- Duran Duran -- The Police -- Videos : punk and new wave -- Def Leppard (and Mutt Lange) -- Van Halen -- Videos : heavy metal -- Bruce Springsteen -- Videos : rock -- Madonna -- Videos : pop rock -- Devo -- "Weird Al" Yankovic -- Videos : oddities -- Fun at MTV -- Bad rockers, good rockers, strange rockers -- Portrayal of women in music videos -- Kiss unmasks on MTV -- 1984 MTV video music awards -- VH1 -- "We are the world" ; Live Aid -- When music videos attack -- PMRC and censorship -- Losing the plot -- The team breaks up ; JJ Jackson remembered -- MTV today -- Where are they now? There have been few times in modern music history that an instant shift in how we listen to and view music has occurred. However, the launch of MTV on August 1, 1981, was certainly one such occurrence. Instantly, music fans were now listening with their eyes rather than relying solely on their ears. 'MTV Ruled the The Early Years of Music Video' is the first book to focus solely on the channels important building-block years, specifically from the channels launch to when MTVs original group of VJs left the channel. Comprised of over 70 all-new interviews ("Weird Al" Yankovic, Daryl Hall, John Oates, Joe Elliott, Phil Collen, Rob Halford, Stewart Copeland, Rick Springfield, Jerry Casale, Geddy Lee, Ann Wilson, Chuck D, Alan Hunter, Nina Blackwood, etc.), the book is not only an eye-opening account of the early years of MTV, but also of the music industry, important music developments/events, and the Big 80s in general.