More Than a Mission Statement : How To Enhance Culture to Create Quality Growth

Culture Is Everything Companies talk a lot about culture, and many say they have a culture, but few companies live that culture. Frank Rotello and Brent Bernardi made sure to establish the culture of Alpha Controls & Services on day one, and that culture has only grown stronger over the past twenty years. Because their employees have purpose, drive, and live that company culture, Alpha has achieved continuous quality growth and success. Their competitors can have the same processes and technology, but they won’t achieve the same results, because they don’t have Alpha’s employees or their company culture. That’s how Alpha Controls & Services endured the 2008 financial crisis, the COVID-19 epidemic, and the supply chain issues that resulted soon after. By adhering to the values and vision they created in the very beginning, Alpha was able to double the size of their business between 2017 and 2022. In this book, Frank and Brent outline their journey from the start, sharing their experiences and their blueprint for success so you, too, can apply these concepts in your organization and grow beyond your wildest dreams. What Alpha Controls & Services does is very simple. They make buildings comfortable, efficient, and secure. As technology has evolved over the past twenty years, they've partnered with cutting-edge companies to expand their business to include analytics, energy efficiency, and cybersecurity. They do the job well, and they do it responsibly by providing best-in-class service. They've set a high standard that involves systems and processes that streamline what they do and allow them to continue to leverage technology to achieve quality growth. All of the gears fit together, so the Alpha machine can run smoothly. Frank Rotello and Brent Bernardi have run Alpha Controls & Services for almost two decades, so it's no surprise they have been on the same page from day one. Their perspectives might differ, but their core values have been aligned, and so has their message. They have the same expectations, management styles, and leadership qualities. Neither of them manages with a sharp tongue. They manage with direction, authority, and resolve. And they're both willing to take the risk for the organization to move forward. That's why they've been successful partners going into their twentieth year. Most partnerships don't last that long. The foundational cornerstone of their success is the strong company culture that was established on day one. It started with a mission statement, and as leaders, they made sure to set an example and live that culture. Everything they do in their business is a direct result of their culture. A straight line can be drawn from their success to their core belief system. That culture and belief system is built on fairness, and that is applied to how they treat their customers and their employees. They take care of their customers because they know that without their customers, they don't have a business. Because of that approach, they've built incredibly strong and lasting working relationships over the past ten years. Fairness also applies to how they treat their employees because without them, they know they wouldn't be in business either. That means providing them with the career opportunities to grow, so they can take care of their families. Frank and Brent may have started Alpha Controls & Services and created the company culture that allowed it to thrive, but they understand better than anyone that the company's success is not about them. It's been an entire team effort, and in More than a Mission Statement , they'll tell the story of their success and, in the process, show you how you can follow in their footsteps. When Alpha Controls & Services opened their doors in 2003, Frank Rotello and Brent Bernardi brought with them the decades of experience they gained when working together for a large corporation. They had insight into what worked, and what did not. They started with a simple and straightforward mission statement: "Alpha Control & Services is a team committed to enabling opportunities by eliminating barriers through leveraging technology to assist our customers in achieving their business objectives." But it didn't end there. They understood the importance of creating a strong company culture that put their employees first, and took care of their customers, because without their customers, they wouldn't be in business. With the right people in place, the next step was creating efficient systems and processes that led to consistent and quality growth. This approach has become a proven blueprint for success that any company can emulate--and this book will tell you how. INTRODUCTION CHAPTER 1 WHAT IS CULTURE? CHAPTER 2 PEOPLE ARE JUST PEOPLE CHAPTER 3 START WITH CUSTOMERS CHAPTER 4 CREATING EFFICIENT SYSTEMS, PROCESSES, AND STANDARDS CHAPTER 5 SETTING AND EXCEEDING EXPECTATIONS CHAPTER 6 STANDING YOUR GROUND WHEN FACED WITH ADVERSITY CHAPTER 7 CONTINUED GROWTH CONCLUSION ABOUT THE AUTHORS ACKNOWLEDGMENTS GET IN TOUCH