Moralising Global Markets : the Creativity of International Business Discourse

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, __Moralising Global Markets__ is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility. Front Matter ....Pages i-xi Introduction (Annette Cerne)....Pages 1-17 The Moralisation of Global Markets as Business Knowledge (Annette Cerne)....Pages 19-56 The Creativity of International Business Discourse (Annette Cerne)....Pages 57-102 Moralising Global Markets through Corporate Public Reports (Annette Cerne)....Pages 103-140 Personal Accounts from Retail Buying Managers on the Moralisation of Global Markets (Annette Cerne)....Pages 141-167 Inviting the Suppliers to Join the Conversation (Annette Cerne)....Pages 169-185 The Moralisation of Global Markets Through Language and Communication (Annette Cerne)....Pages 187-204 Back Matter ....Pages 205-219