Modest Fashion: Styling Bodies, Mediating Faith (Dress Cultures)

Modest dressing, both secular and religious, is a growing trend across the world, yet so far it has been given little serious attention and is rarely seen as fashion. __Modest Fashion__ uniquely studies and addresses both the consumers and the producers of modest clothing. It examines the growing number of women who, for reasons of religion, faith or personal preference, decide to cover their bodies and dress in a way that satisfies their spiritual and stylistic requirements.These are women who are making fashionable the art of dressing modestly. Scholars and journalists, fashion designers and bloggers explore the emergence of a niche market for modest fashion and examine how this operates across and between faiths, and in relation to 'secular' dressers. Increasing numbers of women are engaging in the development and discussion of modest dressing; a movement matched by a growing media and popular demand for intelligent commentary about the topic. Modest Fashion sets out to meet that need.As a trend, modest dressing is spreading across the world, yet it is rarely viewed as 'fashion'. Studying consumers and producers, retailers and bloggers, Modest Fashion provides an up to the minute account of the art of dressing modestly - and fashionably.Leading scholars in the area, along with journalists, fashion designers, entrepreneurs and bloggers discuss the emergence of a niche market for modest fashion among and between Jewish, Christian and Muslim faith groups as well as secular dressers. Crossing creeds and cultures, analysing commentary alongside commerce, the book probes the personal and the political as well as religious, aesthetic and economic implications of contemporary dress practices and the debates that surround them. Modest dressing, both secular and religious, is a growing trend across the world, yet so far it has been given little serious attention and is rarely seen as fashion. Modest Fashion uniquely studies and addresses both the consumers and the producers of modest clothing. It examines the growing number of women who, for reasons of religion, faith or personal preference, decide to cover their bodies and dress in a way that satisfies their spiritual and stylistic requirements. These are women who are making fashionable the art of dressing modestly. Scholars and journalists, fashion designers and bloggers explore the emergence of a niche market for modest fashion and examine how this operates across and between faiths, and in relation to 'secular' dressers. The authors describe the emergence of a niche market for modest fashion among and between Jewish, Christian and Muslim faith groups as well as secular dressers. They explore the personal and the political, religious, aesthetic and economic implications of contemporary dress practices and the debates that surround them Modest dressing, both secular and religious, is a growing trend across the world. This book examines the growing number of women who, for reasons of religion, faith or personal preference, decide to cover their bodies and dress in a way that satisfies their spiritual and stylistic requirements.