Model Business Letters, Emails and Other Business Documents: Model Business Letters, Emails and Other Business Documents
معرفی کتاب «Model Business Letters, Emails and Other Business Documents: Model Business Letters, Emails and Other Business Documents» نوشتهٔ Shirley Taylor، منتشرشده توسط نشر Pearson Education در سال 2012. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, __Model Business Letters__ will help you put the key rules of good business writing into action. The Ultimate Guide To Writing Clear, Powerful Business Documents: Now 100% Revised And Refocused On Web/online Content! * *contains 500+ Outstanding Sample Documents For Practically Every Business Challenge. *now Contains Extensive Coverage Of Writing Email, Web And Social Network Copy, And Blog Entries. *shows How To Communicate To Build Relationships. *contains 100+ High-performance Business Writing Tips. *global Best-seller: The Previous Two Editions Sold 190,000+ Copies! This Is Today's Most Complete Guide To High-performance Business Communication -- Both Online And In Print! Ideal For Managers And Business Professionals At All Levels, It's Packed With 500+ Up-to-date Sample Documents, 100+ Tips For Better Business Writing, And High-value Templates That Can Supercharge Any Business Document. Completely Revised And Restructured To Focus On The Latest Web, Online, And Social Media, This Book Shows How To Communicate Powerfully To Build Relationships And Get Results. Readers Won't Just Learn The Rules Of Great Modern Business Writing: They'll Find The Tools And Resources They Need To Put Those Rules Into Action. Learn How To: * *organize And Present Content So People Immediately Understand Your Point, Recognize Your Professionalism, And Take The Action You Want. *send The Right Signals About You And Your Business To Customers, Colleagues, And Partners. *understand How 21st Century Business Language Has Changed: Be Professional Without Being Pompous. *master The New Skills Needed To Write Effectively For Social Networks, Websites, And Blogs. *handle Any Routine Written Business Transaction, From Inquiries And Quotes To Order Fulfillment And Accounts Receivable. *write Better Emails And Letters. *create More Persuasive Reports, Proposals, Press Releases, Business Plans, And More. Shirley Taylor (singapore), Owner Of Shirley Taylor Training And Consultancy, Conducts Popular Training Programs, Workshops, And Seminars Throughout Asia. She Previously Worked As Head Of Department And Senior Lecturer In Bahrain And Toronto. Taylor Is Author Of Communication For Business:.a Practical Approach, 4th Edition Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action. This book aims to help readers: * master modern business writing for any occasion * develop great working relationships * use email effectively and write clear, concise messages * write for websites, blogs and social media * compose creative and persuasive documents Table of Contents Introduction Part 1 Communication: An Overview 1. The importance of building relationships 2. Sentence construction matters Part 2 Business Writing Basics 3. 21st century business language 4. Structuring messages logically 5. Presentation matters Part 3 Electronic Communication 6. Email etiquette 7. Writing online: websites, blogs and social networking 8. Customer care online Part 4 Routine Business Transactions 9. Enquiries and replies 10. Quotations, estimates and tenders 11. Orders and their fulfilment 12. Invoicing and settlement of accounts 13. Letters requesting payment 14. Credit and status enquiries 15. A typical business transaction (correspondence and documents) Part 5 General Business Correspondence 16. Internal correspondence 17. Secretarial and administrative correspondence 18. Meetings documentation 19. Personnel 20. Reports and proposals Part 6 Creative and Persuasive documents 21. Complaints and adjustments 22. Goodwill messages 23. Notices, advertisements, information sheets and handouts 24. Circulars 25. Sales letters and voluntary offers 26. Publicity material 27. Business plans Appendix 1 Spoken and written forms of address Appendix 2 The A-Z of alternative words Appendix 3 How to write reports in plain English Cover Praise for Model Business Letters, Emails and other Business Documents Contents About the author Publisher acknowledgements Preface to the first edition By Leonard Gartside Preface to the seventh edition By Shirley Taylor Introduction Part one Communication: An Overview The importance of building relationships – both orally and in writing Sentence construction matters Part two Business Writing Basics 21st century business language Structuring messages logically Presentation matters Part three Electronic Communication Email etiquette Writing online: websites, blogs and social networking Customer care online Part four Routine Business Transactions Enquiries and replies Quotations, estimates and tenders Orders and their fulfilment Invoicing and settlement of accounts Letters requesting payment Credit and status enquiries A typical business transaction (correspondence and documents) Part five General Business Correspondence Internal correspondence Secretarial and administrative correspondence Meetings documentation Personnel Reports and proposals Part six Creative and Persuasive Documents Complaints and adjustments Goodwill messages Notices, advertisements, information sheets and handouts Circulars Sales letters and voluntary offers Publicity material Business plans Appendix 1 Spoken and written forms of address Appendix 2 The A–Z of alternative words Appendix 3 How to write reports in plain English Index In business, communication counts. If written clearly and structured well, your letters, emails, reports and other documents will achieve better results. This book is a practical and comprehensive guide that not only tells you how to do this, but also gives you easy to use examples that you can lift straight off the page and adapt for your own use. Contains over 300 sample documents covering a wide range of business situations, as well as practical advice on content, language, style and structure For anyone who wants to communicate effectively in business, this is your complete reference guide for any form of written communication.Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.
دانلود کتاب Model Business Letters, Emails and Other Business Documents: Model Business Letters, Emails and Other Business Documents