Mobility in Germany : Digital Transformation, Megatrends and the Evolution of New Business Models

"Mobility in Germany is embracing market changes like never before. Megatrends, notably, digitalization, urbanization and sustainable thinking are driving Germany's mobility transformation such that traditional players are rethinking their business models and new companies are constantly seeking market penetration. This book captures these changes in a holistic approach to depict Germany's mobility transition driven by innovation. Beginning with an evaluation of the market environment and megatrends impacting mobility, the book compares and contrasts traditional mobility business models with those of the new entrants. Using business management techniques and a detailed survey on customer perspectives, this book equips mobility professionals, policymakers, entrepreneurs and researchers with concise, critical and up-to-date analysis of the developments in German mobility and provides valuable insights into new business models that offer user-oriented, futuristic and sustainable mobility solutions."-- Provided by publisher Contents About the Authors Chapter 1: Digital Transformation of Global Mobility Markets 1.1 Germany ́s Mobility Industry: Stakeholder Needs 1.2 German Industrial Tradition vs. Disruption 1.3 Plan of the Book References Chapter 2: Macro-Environment of Mobility 2.1 Regulatory and Policy Barriers 2.2 Germany ́s Stable Economic Position 2.3 The ``Social German ́ ́: Consumer Mobility Behavior 2.4 ``Innovationsstandort Deutschland ́ ́: Does Technology Match Mobility? References Chapter 3: Megatrends Influencing Mobility 3.1 Digital Mobility: An Undeniable Reality 3.2 Urbanization: Exploiting Untapped Potential 3.3 Social Needs: The Decline of the ``Car-Owning Cult ́ ́ 3.4 Sustainability Championing: A Mass Movement References Chapter 4: Traditional Mobility Models 4.1 Individual Transportation: The Indelible Passenger Car 4.2 Local Public Transport: Germany ́s Socioeconomic Arteries 4.3 German Train System: The Ubiquitous `Deutsche Bahn ́ 4.4 Taxi: A Protected Local Market References Chapter 5: New Business Models in Mobility 5.1 The Business Model Canvas (BMC) Approach 5.2 Carsharing: What Makes SHARE NOW the Market Leader? SHARE NOW: Business Model Canvas 5.3 Ridepooling: How Successful is MOIA? MOIA: Business Model Canvas 5.4 Ride Hailing: Is FREE NOW ́s Marketing Its Strength? 5.5 Long-Distance Services: Is FlixBus a Survivor or a Thriver? FlixBus: Business Model Canvas 5.6 Last Mile: Is Lime Here to Stay or Just a Fashion-Fad? Lime: Business Model Canvas References Chapter 6: Customer Outlook on Mobility: Survey Design 6.1 Research Gaps in Mobility Literature 6.2 Empirical Tool: Survey Objectives 6.3 Survey Design, Administration, and Content 6.4 Sample Description Reference Chapter 7: Customer Outlook on Mobility: Survey Results 7.1 Customer Mobility Usage and Intensity 7.2 Customer Awareness of Diverse Mobility Options 7.3 Customer Usage Intensity of New Mobility Options 7.4 Customer Convenience as a Business Success Factor 7.5 Customers ́ Needs and Mobility Perception 7.6 Influence of Megatrends 7.7 Critical Review Chapter 8: Business Recommendations and Future Trends Reference Résumé de l'éditeur :"Mobility in Germany is embracing market changes like never before. Megatrends, notably, digitalization, urbanization and sustainable thinking are driving Germany's mobility transformation such that traditional players are rethinking their business models and new companies are constantly seeking market penetration. This book captures these changes in a holistic approach to depict Germany's mobility transition driven by innovation. Beginning with an evaluation of the market environment and megatrends impacting mobility, the book compares and contrasts traditional mobility business models with those of the new entrants. Using business management techniques and a detailed survey on customer perspectives, this book equips mobility professionals, policymakers, entrepreneurs and researchers with concise, critical and up-to-date analysis of the developments in German mobility and provides valuable insights into new business models that offer user-oriented, futuristic and sustainable mobility solutions."